2 Big Changes You Can Include in Your Business Strategy
Some people are comfortable with the way things are working and don’t feel that change will help their business grow. But most successful people and business owners aren’t afraid to make changes. They recognize the need for change early. They look for areas where they can improve and embrace it. If you want to achieve growth and success in 2016, your business can start developing strategies to remain competitive. It is important to stay ahead of the curve instead of staying on board with everyone else. Here are two of the biggest...
read more8 Ways to Boost Sales after the Holiday Season
No matter how we did during the holidays, we want to continue to succeed in the New Year. However, the first weeks of 2016 can be a slow time for retailers and other businesses after the holiday shopping frenzy. This slow season can be a good time to get organized and clean your business up. But, it is important that you market your business during the slow season and get those sales back up. Here are ways to kick-start your sales at the start of the New Year. 1 Thank Holiday Shoppers Send a personal thank you email to customers who made your...
read more7 Essential Tips for Marketing to Millennials Successfully
You may not realize it, but one of your largest groups of target customers are the “Millenials”. Who are they? Understanding Millenials is very important. Millenials are young adults ages 18 to 34 who represent the biggest generation nowadays. They are tech-savvy and considered the most influential generation of consumers. Most of them are not brand obsessed. Some millennials return to brands only if these brands have earned their trust, and have gotten to know them. They have high expectations, expect responsive support and seek seamless...
read moreTurning Loyal Consumers into Brand Advocates
It’s no surprise that consumers worldwide trust word-of-mouth recommendations from their peers and families rather than what businesses say about their own brands. After all, recommendations are unbiased and play a huge impact in consumers’ purchasing decisions. These days, it presents a great opportunity as online conversations are continuously going on online. As a business owner, it would be wise to find ways to turn your loyal customers into brand advocates. This is especially true if you’re new in the business. Who are...
read more7 Essential Tips for Marketing to Millennials Successfully
Have you identified that one of your target customers are the “Millenials”? Who are they? Understanding millenials is very important. Millenials are young adults ages 18 to 34 who currently represent the biggest generation. They are tech-savvy and are considered as being the most influential generation of consumers. Most of them are not brand obsessed. Some millennials return to brands only if these brands have earned their trust, and have gotten to know them. They have high expectations, expect responsive support and seek...
read moreThe Role of Emotions in Small Business Marketing Strategy
In life, when someone feels important or special, they are likely to be interested in what we have to say, right? We win a person’s loyalty just by listening to them or talking about their interests. This is a simple marketing strategy that a small business can use in their marketing campaigns. For online businesses, even if you don’t get to look in their eyes, you can connect your brand to them by appealing to what’s important to them. Most people make a purchase because a product or service makes them feel great, confident,...
read more