If You Keep Doing What You’ve Always Done, You’ll Keep Getting What You’ve Always Gotten
The above can be applied to nearly all scenarios, in life as well as in business. Put simply, if you keep doing things the way you’ve always done them, you cannot expect different results, now or in the future. According to Albert Einstein, that’s the very definition of insanity: doing the same thing over and over, expecting different results. It should seem self-evident that you’re not going to see any new solutions if you don’t change the way you’re looking at the problem. But many business owners get stuck in a rut, finding a...
read moreYour Website Is One of Your Most Important Business Tools
Most successful businesses these days have a website, even those that service only certain geographic areas. On the web, where the marketplace is global, localized businesses can actually be at a great advantage. Let’s use a car cleaning business as an example. The company only cleans cars in a specific city, yet wants to use their website to generate more business. Time and money is invested in marketing the site in the search engines, paying particular attention to marketing the site for the specific geographic region that the service...
read moreWhat’s a niche and how do I find one?
According to Wikipedia, a niche is “a special place within the scheme of things.” Niche marketing is defined as “the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them.” So it’s all about finding your special place – and the products and services that fit. Right from the start, you should understand that your goal in discovering a niche is to concentrate on the most precise, concise, and focused concept possible. The more you narrow your focus...
read moreSeven Key Marketing Strategies for the Small Business Owner
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding or failing entirely upon your own merits are facts of life for the small business owner. Sure, there’s more stress than what you probably imagined when you were first starting out, but with a little strategy and planning you can overcome any tough spot you might find yourself in. These seven tactics developed by successful marketers will help make your business a success. 1. Create a One-of-a-Kind Selling Point If you want to...
read moreThings to consider when choosing a name for your business
Choosing a name for your company is an important decision. Many companies choose a name that either clearly distinguishes them from competitors or contains something unique and personal, but there are many things to consider when choosing a business name. Often a company name builds on a person’s name. A quick look through your local newspaper will introduce you to many personalized business names. Johnson Consulting Limited, T. Smith & Sons, and Stephens & Barley are some fictional examples of what might be found. While names like...
read moreThe Importance of Branding Your Small Business
Branding is a must if you want to succeed in the competitive business world. Branding is the best way to differentiate your products and services from your competitors, and your success or failure can hinge on how effectively you brand your business. Many small business owners, particularly those with few or no employees, or those that operate online, mistakenly believe that it is not necessary to develop a corporate image. But branding is just as important to a one-man operation as it is to a giant corporation. Think about a well-known and...
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