Your Small Business Identity Package
When the “experts” tell you you’re going to need a press kit for your small business, I’ll bet you’re wondering why on earth you’d need one. The term ‘press kit’ is misleading, because they’re not just for the press. That’s why I prefer to call them small business information kits or identity packages, because that’s what they really are. They are meant to inform everyone, not just the press, about you and your business. Sometimes it’s more appropriate to simply hand out your business card, but other times you might...
read moreAttract New Customers to Your Business with a Blog
Without a doubt, the Internet has turned the world into a global village. Business owners today have to create websites to become digitally visible and to maintain communication with customers. Whether local or global, positioning your business on the World Wide Web will lead to increased revenue over time. Chances are you already have a website up and running. Did you know that a blog is also an integral component of a successful business? A blog is a natural conversation-starter and offers a platform for website visitors to interact with you...
read moreTips for Effective Video Marketing
Looking for instant identification and brand recognition for your service or product? Then you may want to look into video marketing, a popular new trend for getting that extra attention on your business. Video is a great way to get people excited about what you’re doing, and there are infinite ways that you can get your message across. Did you know that YouTube gets about two billion hits a day? That’s a huge market of potential customers for you to tap into. You can post videos on your Facebook and Google+ pages, and on your own website...
read moreAchieving Greater Focus – It’s All About You
Jeanna Pool, founder of of CATALYST Creative, writes a great e-zine about marketing each month. A few years ago, she shared a list of five great marketing tips. The first tip was “Stop Focusing on You.” She declared it the year of the client and urged business owners to focus totally on the needs of their clients. I think she’s absolutely right, and I also think she is completely wrong. So how can she be both right and wrong you ask? If you’ve been in business for awhile, have great products and services to offer, yet aren’t getting...
read morePlay to Your Strengths when Identifying your Target Market
If you are looking to start a small business of your own, the most important thing to remember is to play to your own strengths. Many creative people have great business ideas, but poor planning can cause even the best idea to flop. The first step in starting a small business is market research. First and foremost, you want to find a market that’s the right size. What does that mean exactly? You want to find a niche market that is big enough to make a profit but small enough not to exceed the resources of a small business. You also want to...
read moreHow to create an Identity Package for your Small Business
If you’re like many small business owners, you might be wondering just what an identity package is, and if you already know what it is, you might be wondering why your small business needs one. After all, you’re just a small business, not one of those big corporations. What’s in it for you? Just as the name implies, a corporate identity package identifies your company to potential clients, suppliers, and the general public. It includes your business name, logo, your tagline or company slogan, and associated printed material (business...
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