Take Your Email Marketing Campaign to the Next Level
Email is not dead. It remains one of the most effective marketing channels today. With the number of emails we receive every day, most of us are struggling with overflowing inboxes. We only open emails that really grab our attention, while deleting everything else. This means small businesses using email as part of their marketing strategy are struggling to be seen amidst the inbox clutter. They are in a constant battle for the readers’ attention. For many entrepreneurs and small businesses, an effective email marketing campaign can...
read moreWhy Social Media Matters to Small Business
Social media platforms continue to be a growing tool and an online marketing necessity. Nowadays, businesses small and large utilize Facebook, Twitter, LinkedIn and other social media platforms as a huge part of their marketing strategies, in some cases social media even replaces their traditional marketing methods. For small businesses with limited resources, making use of social media sites is an affordable way to reach thousands of customers and prospects. With social media networking, business owners get to connect with their customers on...
read moreCommon Facebook Marketing Mistakes and Solutions
Facebook marketing is on the rise. Everyday millions of people are liking, sharing, posting and commenting on this social media site. Without a doubt, Facebook is one of the most powerful and essential marketing tools for promoting your small business online. Many small businesses are already on Facebook; however, many are also making some common mistakes that could be hurting their online presence. Make sure you’re aware of the best practices on Facebook marketing and avoid these mistakes: Mistake: Incomplete Facebook Page Solution:...
read moreAre You Making These Website Mistakes?
Having a well designed website is no longer just for the big fish in the corporate world. In today’s competitive business environment, depending on your industry, having a good website can make or break your success. The importance of a good website cannot be over emphasize for small and medium sized businesses. Many businesses have invested significant time and money into their website development. To make sure your website dollars are going the distance check for these common website mistakes that many businesses make. Complicated...
read moreCreating a Blog that Attracts Customers
There is no denying that the internet has turned the world into a global village. This development has created the need to set up business websites. By the way, whether your business is global or local, getting it on the world wide web will definitely lead to more revenue. If you already have your website, one integral component should be the blog. A blog offers visitors to your website a platform to interact with you, thereby establishing long term relationships necessary for building a loyal client base. But how do you make your blog stand...
read moreBoost Your Online Presence with Mobile Marketing
Some Internet marketing experts labelled the year 2012 as “The Year off Mobile Marketing.” It was the year when more consumers switched from using standard cell phones to smart phones. Several studies proved that smartphone owners are using their phones to access websites, shop, browse and research online. We have also witnessed the continuous increase of people using their smart phones instead of their PC or laptop, and consumers using tablets like Apple’s wildly popular iPhone and iPad. This proves that mobile marketing is...
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