What video marketing style makes sense for your business?
Video is one of the most effective and fastest-growing online marketing tools today. Many people prefer watching a video over reading text and will often stay with the video longer than they would a written article. When videos are done well, they can bring significant traffic to your web and social media sites, which is why more and more people are including videos in their marketing campaigns. Like with any marketing strategy, your video marketing needs to be inline with your business goals. Each video should be aligned with and support your...
read moreHow to use Twitter for your small Business
Twitter is one of the easiest social media tools to use and is an extremely important tool for your small business. Twitter is the second most popular social media platform – it has a huge audience, do not ignore its social reach. According to a 2013 study by GlobalWebIndex Twitter is used by 21% of the global internet population on a monthly basis. It is the fastest growing social platform, with 485 million registered accounts. This micro-blogging site allows you to share tweets up to 140 characters, and because ‘Tweets’ are brief...
read more6 Winning Strategies to Increase Online Sales
As a small business owner establishing an ‘online store’ you need a strong sales strategy in place. Simply having a website and some social media pages to promote it is not enough. You need to find ways to convert your web visitors into customers. Engaging with your visitors and converting their interest into a transaction requires focus on your sales and marketing strategy. that will. Try these strategies to help drive traffic and increase your conversion rate: Strategy 1: A website that sells. Your business website exists to generate...
read more5 Ways to Improve your Email Marketing
Email marketing should continue to be an integral component of your online marketing strategy, even with social media playing a bigger role. As a small business owner, staying in contact with your clients and prospective customers via email is still very significant. Email marketing is an affordable way to establish and keep a connection, and drive more customers to your website and online store. Consider these strategies to make sure that your email marketing efforts are packing a powerful punch. Attention Grabbing Subject Line: Be sure to...
read moreHow to Make a Memorable Impact on Social Media
Is your small business using social media sites like Facebook, Twitter, Pinterest, Google+ or LinkedIn? If not, you need to be. Social media is quickly becoming the most effective way to generate buzz about your biz. It helps build relationships with your customers, reach potential clients and achieve business goals. Here’s the challenge – you need to stay one step ahead of the social media game. How do you make your brand memorable to your followers and customers? How do you separate your brand from the competition? As more and more...
read more10 Small Business Blog Ideas
Having a business blog and keeping it updated is one of the best ways for businesses to stay active in the online world. It is the key to successful content marketing. It brings several benefits from keeping in touch with their customers to reaching prospective clients. It helps boost your online presence and your Google ranking. But like many small businesses and entrepreneurs, you may often find yourself asking, “What should I blog about?” Initially you can blog about your products or services, your industry and your expertise...
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