10 Sales Skills Every Entrepreneur Must Master
As a business owner and entrepreneur, you wear several hats. You act as the CEO of marketing, sales, customer service, administration and finance. But the most important hat that you always need to wear is sales. Selling is an important skill – and it’s not just for every seasoned salesman. It is an essential skill that business owners, entrepreneurs and self-employed professionals need to master. The stronger the sales skills, the greater chance of your business surviving – especially during times of uncertainty. Think about it....
read moreE-Commerce Strategies to Optimize and Increase Online Sales
The continuous growth of e-commerce sites makes it a tough challenge for entrepreneurs to compete for sales and traffic. You have to know where to start and how your business will stand out. You need to attract visitors and buyers to stay in business. It’s no big secret how to increase the sales in your E-Commerce site. However, you can bring in more sales and leads when you engage with your shoppers and convert their interest into a transaction. Take a quick glance at your homepage and ask yourself these questions: Can shoppers see what...
read moreFix Common Email Marketing Mistakes
In the world surrounded by social media tweets, likes, pins, and hash tags it’s impressive to know that email continues to be effective. Email continuously reigns above all. It is still the most preferred communication channel of customers and business owners. No wonder, having an email marketing strategy is a must. An effective marketing campaign gets readers, gains customers, and promotes your brand. It is important that you stand out from all the emails that your readers receive on a daily basis. However, it is the easiest marketing...
read moreCan Facebook really help grow your business???
If you’re running a small business you’ve probably heard all kinds of talk about the power of Facebook to help grow your business. Are you wondering how exactly? Are you sceptical about the kind of results people are really getting? Facebook is definitely a great business marketing tool, for the simple fact that word-of-mouth is very powerful. Facebook has revolutionized the way people learn and share information. Studies confirm that consumers are more likely to make a purchase based on what their friends like and recommend on social...
read moreYour Quick-Start Guide to Pinterest
Pinterest is taking its share of space in the social media world. In addition to Facebook and Twitter, many people are spending their time on Pinterest. As a small business owner and entrepreneur you have to keep yourself updated on the social media trends and know what is going to be beneficial for your business. What is Pinterest? Pinterest a visual social media site built on the principle of an old-fashioned pinboard. On this social network users share about themselves by “pinning” their favourite images. “Pinboards”...
read more5 effective ways to build your email marketing list
Yes, social media marketing is thriving, but email marketing is not dead. When done correctly, email can be an incredibly powerful marketing tool. Email marketing moves the conversation into a personal environment (your inbox) and provides you with a direct line of communication to your customer. Think about how often your customers check their emails – dozens of times each day. As a business owner / marketer, you have to be where your customers are. So, who are you going to email? Without a list of subscribers your email marketing...
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