Small Business Website Essentials for Success
In today’s world, a website that sells, engages, markets, and creates rapport with customers is very important. To capture the interest of these potential customers, your site needs to have several essential elements in place. This boosts the image of your company in the minds of your readers and potential customers. It creates a positive experience on your site and increases engagement with your brand. Aside from aesthetic design and clear navigation, here are some elements that your small business website should have to become more...
read moreThis Week’s Training Video: How To Find Contact and Persuade Strategic Endorsement Partners Part 3
Every Week The Business Maximizer provides you the opportunity to learn the latest in world-class, cutting-edge strategies and tactics designed to take your business to the next level. Our weekly videos are content-rich, straight-to-the-point instructional presentations that will enable you to generate more leads, attract more clients and make more money. This week’s complimentary Training Video is: How To Find Contact and Persuade Strategic Endorsement Partners Part 3 Watch it now...
read moreMobile Marketing Strategy Matters in 2014
2013 showed continued migration of users to mobile devices. Mobile phone sales are on the rise, making the Internet accessible to almost every demographic. Mobile phones have overshadowed the PC in exponential amounts in terms of sales and usage, becoming the most commonly used device for those who wish to access the web. The trend shows no signs of stopping, indicating that the future of marketing is clearly mobile. This trend will continue to spread. As a small business owner, it is your job to target the best market and audiences for your...
read moreGet Connected: Find Small Business Networking Events
You’ll never know when a great networking opportunity will present itself unless you go for it. Simply put, networking can be the key to your small business success. It brings several benefits to your business; from getting resources, increasing your visibility in the industry, to forming strategic partnerships. But networking in unrewarding places can be a waste of time. Since you are the face of your business, you need to be productive and efficient in every networking event that you attend. By networking effectively, you can get to...
read moreTrack Your Competitors’ Online Marketing Strategies
Marketing is like a track meet. It’s a game where the team with the best players reaches their goal and wins in the market. A marketer’s job is never done. One of your most important tasks as a great marketer is to anticipate and analyze your competition. Competitor analysis is often times unutilized by entrepreneurs and small businesses but it is something that you should employ in your internet marketing strategy. First, you need to identify who your main competitors are and then get to know who they are. After that, begin to...
read moreImportance and Benefits of Small Business Networking
People usually do business with those they like and trust. As a small business owner and entrepreneur, it is essential that you build your relationship online and offline. Remember that managing your business and being an entrepreneur is also about building relationships and networking. Networking is an entrepreneur’s key for making connections and building mutually beneficial relationships. Since building and managing your business can be a challenge, it is beneficial to have a network of friends and business associates. These people...
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