Understanding the Competitive Advantage of your Business
What is your company’s competitive advantage? Defining a company’s competitive advantage might not seem easy for most businesses. But, as a business owner, you have to take time to analyze the factors that makes your business stand-out from the competition. Many companies have marketing teams and sales representatives, who tend to say, “We’re offering the best service” or “Our product is the best in the market.” However, these words alone are not enough to convince customers to do business with...
read moreShould Your Small Business Care About Branding?
Do you have any idea what elements of your brand the public associates your business with? It can be your business name, your logo, your business colors, or your slogan. It can also be your site’s tone of voice or even your store’s aura and smell. It is anything that links your business to your customer’s memory. What exactly is branding all about? People tend to interchange the term “branding” with marketing or advertising. Branding is anything that triggers an association within a person’s mind. It is about...
read moreThe Secrets and Keys to Successful Business Networking
Are you still overwhelmed by the idea of networking? Whether you like it, or not, the ability to network effectively is a key factor towards a successful business or career. Soon, you will have to learn to embrace networking techniques and think of them as positive things that you can do for yourself, and your business. You need to become truly comfortable speaking with all types of people and develop your “art of networking.” You have to network for your business, and in other areas of your life. It’s essential if you want to create a...
read moreLet Google+ Rule Your Marketing Strategy
Are you planning to use or are you already using Google+ in your social media marketing strategy? If you still haven’t made Google+ part of your marketing strategy, it is time to consider using it seriously. Never Underestimate Google+ Make Google+ an important part of your marketing strategy this year Google+ brings tons of benefits to businesses and will continue to be an effective tool for marketers. Through Google+, you can build your credibility and position yourself as an expert in your industry. This will help strengthen your...
read moreThis Week’s Training Video: Offer Discounts That Can Explode Your Profits
Every Week The Business Maximizer provides you the opportunity to learn the latest in world-class, cutting-edge strategies and tactics designed to take your business to the next level. Our weekly videos are content-rich, straight-to-the-point instructional presentations that will enable you to generate more leads, attract more clients and make more money. This week’s complimentary Training Video is: Offer Discounts That Can Explode Your Profits Watch it now...
read moreHow to Create Email Newsletters That People Actually Read
People receive hundreds of emails everyday in their inboxes and quite a few go unopened. Getting people to subscribe to your newsletter is a challenge, but the greater challenge is to create email newsletters that people actually read. When a user subscribes to your newsletter, they are interested in receiving more information from your business. Aim to give it to them! Focus on providing engaging and useful information rather than blasting them with sales pitches. Make sure your email newsletters create an impression. It should be something...
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