Essential Small Business Website Practices
Having a website is a necessity not just for big companies, but also for small business owners, entrepreneurs, and home-based businesses as well. There are several elements you need to consider to inspire customers and potential clients to do business with you. As a small business owner, you have to pay more attention – not just to how your website looks, but what it says to your customers. Here are the best practices that you should consider and look into for your small business website: 1. Simple Web Address Make things easy for your...
read moreHow to Create an Effective YouTube Marketing Strategy?
YouTube is a powerful marketing channel for businesses of any size. Businesses are using videos daily as part of their marketing plans. YouTube’s easy to use features, cost-effectiveness, huge potential and large base audience makes it a great channel for businesses. This is the main reason why entrepreneurs, business owners and companies of all sizes tap into YouTube to promote their products and services, and to generate traffic to their sites. It creates increased visibility for the business and establishes trust with the...
read moreBuilding a Successful Business Brand Identity
An Effective branding effort gets your business noticed and brings great results. Branding is a promise of a great experience that you will bring to your customers. It is one key to achieving success and making your business stand out from the competitors. It also makes customers decide instantly whether they will buy what you have to offer or not. This is why you have to put in the time and consider branding your business. Here are a few ways you can build a big brand for your small business. 1. Define your brand. Identify what your brand...
read moreSecret Elements of Direct Mail Campaigns
Even with the rise of online marketing techniques, direct mail campaigns remain one of the best marketing tools for business owners. It is a way to connect to a potential customer on a personal level. It brings leads, generate sales, and create brand awareness. Though direct mail is a traditional marketing form, your campaigns do not have to be traditional in nature. You need to find more strategies and techniques to implement that killer direct mail marketing campaign. A well-thought out, targeted and attention-grabbing direct mail campaign...
read more8 Tips to Make Your Website Mobile-Friendly
Do you have any idea how many customers are checking your website through their mobile smartphones and tablets? As a business owner, don’t ignore the fact that more and more people are accessing the web through these alternative methods. According to Google, 67 percent of consumers are more likely to buy from a business with a mobile-friendly website. Now, you have to make your website mobile-friendly to give your customers an exceptional experience. Either you design a separate mobile site or transform your website into something that...
read more5 Business Blog Best Practices
Your business blog can be one of the most important tools in driving traffic and generating leads. Your blog posts can educate your customers about your products and services, motivate your readers to share your words on their social networks, build search engine optimization (SEO) authority and boost your relevancy. Business blogs are a very powerful tool that all business types can use. Not only does a blog support your business growth, it also creates value for your current and prospective customers. But of course, in order to blog...
read more