14 Outstanding Ways to Build Your Brand with Colors
Colors bring emotion to your brand and make you stand out from the crowd. This is the reason you have to choose the best colors that suit your brand and understand what each one signifies. Select a color that will give your customers a great impression every time they see it. It should help clients and prospective customers to recognize your brand in an instant. How to Pick Your Brand’s Color? In choosing a color, you have to consider answering these questions: What colors fit your audience and the industry you are in? What colors best...
read moreUsing the Best Colors for your Brand
Colors affect our lives in several ways. Every color is associated with thinking, emotions, feelings and various associations. It also has an impact when establishing your business profile and your brand. Most successful brands use a single strong color like Coca Cola, while some others use a scheme of multiple colors like Google. These companies, and many others, use colors in their logo, website and marketing campaigns. The same way that these brands benefit from the power of color, your business can also benefit for that. Why Color is...
read moreCan Your Small Businesses Compete with the Big Players?
The market is like a battle of the “Davids” versus the “Goliaths!” In the past, small business owners and entrepreneurs used to worry about not being able to survive. Most fear the bigger players that are already out there ruling the market, since they have multiple resources and huge marketing budgets. Competing in a market dominated by big brands can really be tough since these players have name and brand recognition. But today, things are changing. There are several factors that influence customer choices that small businesses are...
read moreLack Motivation? Follow These Tips to Stay Motivated
When our business is going well, we’re motivated to get up every morning and work. But when major setbacks and difficulties arise, our personal drive may take a hit. Staying motivated becomes an issue, and it becomes harder to focus on that positive motivation to keep moving forward. However, like other businesses, there will be days and instances where you will feel lost or confused. Business issues, economic downturns, work-life balance situations are just some of the challenges that can lower your spirit. So, where can we find that...
read moreWays to Achieve Your Business Competitive Advantage
It has become increasingly difficult to manage a business with a key point offering. This is because consumers expect both high-quality products and great service as they do business with you. Your customers are also bombarded with hundreds of sales messages. Copying strategies, technologies and ideas can happen quickly, even overnight. So is it still possible to gain a competitive advantage in today’s digital marketplace? Offering the lowest prices and being cheaper than your competitors is not the only or best way to gain competitive...
read more10 Reasons Why Your Small Business Fails to Grow
Not all businesses grow and survive. Despite putting forth your best effort to succeed, some business owners experience stunted growth or failure. There are numerous reasons why some businesses grow while others hit a wall. It can be a combination of internal and external factors such as management, operations, market size, competition, customers and a lot more. Here are some reasons why your small business is not growing or fails to thrive. This list can help you put together a plan in order to avoid total failure. 1. Poor time management Do...
read more