Handling the Showrooming Challenge in Retail Stores
Consumers come over to your store and check your displays, but they’re not making a purchase. Instead, they use their smartphones to see if there’s a better price online. If they found a cheaper online retailer, they would leave your store and you’d lose a sale. This behavior is a growing trend among consumers. It is known as “showrooming,” wherein customers utilize the store as a “showroom” to check out products, compare prices or get information from the staff. In some cases, a customer can place an order from a...
read moreImportant Role of Event Marketing for Businesses
From conferences, trade shows, and webinars to local fairs and sporting events, there are a multitude of opportunities for businesses to take part in to connect with current and potential customers. Some businesses see these events as a sure-fire way to connect and engage with more customers, establish their brand directly and build brand loyalty. For others, events are looked at as rather costly and time-consuming. Instead of utilizing in-person engagement to its full potential, many businesses consider it too difficult to measure the returns...
read more8 Simple Ways to Become a Happier Entrepreneur
Nothing could be more exciting than pursuing your passion and launching your own business. If the thought of owning a business makes you happy, you will be more inspired to get out of bed in the morning – an inspiration which will hopefully prove to be continuous. Almost every entrepreneur goes into business expecting that being a business owner will make them happier. Indeed, having your own business can be a thrilling, and incredible journey – from creating your very own team, to achieving your goals. However, this initial excitement...
read moreBenefits of Business Mentoring Programs
Almost all people who succeed owe part of their success to their coaches or mentors. As a business owner, why do you also need to develop formal business mentoring programs? In today’s competitive marketplace, it is essential to make use of high-quality solutions to meet your business’s needs. Unlike the usual training programs, which are expensive and time consuming, mentoring programs are cost-efficient ways to enhance your team’s talents and skills. Having a mentoring program in your organization lets you capitalize on your...
read moreBuilding a Winning Team for Your Small Business
Running a small business is like managing an American baseball, football or basketball team. You need players in the field to work together and compete to win the game. Everyone on the team – from the players to the coaches and trainers – knows about their goal to win. The coaches are giving motivation, addressing weaknesses and improving skills. The team succeeds as each player understands their strengths and leverages their skills to help the team. Those who lead their team well achieve success and win the championship. It’s just like...
read moreWhy Brick and Mortar Stores Still Matter in this Digital Age
Are physical bricks and mortar stores dead? They are not. It’s safer to say that they’re undergoing an incredible metamorphosis and transforming into something else. The role of brick and mortar stores remains important and as popular as ever. In this new era of online retailers, we can’t ignore the fact that small business owners continue to open brick-and-mortar stores. If you need proof of this, look no further than Amazon. The world’s largest online retailer has opened up a traditional retail store in the middle of...
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