How to Build a Strong Business through Good Follow Up
Most businesses invest a lot of time and effort into bringing in prospective customers, winning their confidence, and closing the sale. However, many businesses neglect a vital opportunity to establish a long-term, profitable relationship with satisfied customers through after-sales follow up. Keeping existing customers happy is even more crucial than attracting new customers, because it’s more cost effective to nurture an existing relationship that to convert a new prospect. So how do you make your existing customers feel loved and...
read more4 Strategies for Keeping Your Business Flexible
Smart start-ups are able to adapt and change direction quickly. Flexibility is essential to running a successful small business. The smart business owner must be able to adapt to economic fluctuations and shifts in his or her particular industry. Without changing your original business vision, there are a number of ways that you can keep your business flexible and adjust to changes within and outside of your company. Branching Out Starbucks started out as a tiny storefront in Seattle, selling specialty coffee equipment and premium coffee...
read moreSuccess Tip: Taking Strategic Action
Small businesses face constant change due to: New competition in the market Changing tastes and preferences of the customer Technological innovation Rising cost of doing business Successful small businesses stay focused on the following during tough times: S.M.A.R.T long and short term goals Developing new business strategies to stay current & efficient Improved profitability Strategic action means formulating a plan based on the “Big Picture” rather than just looking at the immediate issues. A strategic plan should encompass three...
read moreAre You Ready To Maximize Your Business Potential – NOW?
The Business Maximizer has spent the last two decades gaining hands-on experience in small business. We also know how to effectively manage multi-million dollar companies. We are masters at leveraging time and resources – a skill that can help you take your business to new heights. Explore how Pamela Finnesand, The Business Maximizer can assist you by scheduling your complimentary Business Breakthrough Strategy Session today.
read moreYour Small Business Press Kit
Your press kit, or small business information package, consists of the printed materials that you distribute to potential clients to let them know who you are, where you are, how to contact you, what you do, how to buy, and why to buy from you instead of your competition. So what should you put in your information package? Basically, anything that promotes your company should be included. Some of the more common items include: • Business card • Brochure • Letter of introduction • Product or service reviews • Price list • Press...
read moreThe Importance of Branding Your Small Business
Branding is a must if you want to succeed in the competitive business world. Branding is the best way to differentiate your products and services from your competitors, and your success or failure can hinge on how effectively you brand your business. Many small business owners, particularly those with few or no employees, or those that operate online, mistakenly believe that it is not necessary to develop a corporate image. But branding is just as important to a one-man operation as it is to a giant corporation. Think about a well-known and...
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