Business Growth Pitfalls to Avoid
For any small-business owner, growth is definitely a good thing. Whether it’s offering a new product, reaching new clients, or branching into other markets, business growth is positive.
But although growth is exciting, barriers exist that oftentimes paralyze our growth in its tracks. There are pitfalls and fears that even prevent this growth – challenges which we need to avoid and overcome.
If you feel that you’re up against roadblocks, ask yourself: What is stopping my business from growing?
Fears
Fears come in different forms. If you’re not careful, certain fears can turn into hazards.
- Fear of Networking: Networking is one of the best ways to meet potential leads and grow your business. Those who attend networking events, conferences, trade fairs or luncheons can establish their brand and meet potential prospects. But some small-business owners fear doing this.
- Fear of Success: Surprisingly, small-business owners fear the demands that come with success. For this reason, they avoid or put on hold pursuing contracts or building their business into a well-known brand.
- Fear of Sales: Some business owners fear doing the sales process as they are afraid of the rejection and resistance from new prospects.
Not understanding financial situations
This can mean not having enough money or not properly tracking the money you have. When your business is smaller, you have better command of your financial situation, from cash flow to profit and expenses. But as you start to grow, it’s hard to manage all these aspects.
The hardest thing is lacking the ability to expand due to financial restrictions. Growing a business requires money; that’s the truth.
Avoid the mistake of growing too fast since there’s a huge chance that more money will be going out than coming in. It is better to set aside a budget and know your total funding requirements to support your growth before taking the next step.
Losing touch with the customer
When you’re growing and sales are up, some business owners tend to get sloppy with their products or services. Some focus on winning new customers, but neglect their existing client base. This leads to customer retention and satisfaction issues. So in times of growth, keep your existing customers and continue to provide consistent customer service.
Pay close attention to your customers’ ever-changing needs. With their minds turning to innovation, some customers are even shifting to digital spaces.
Lack of skills and poor mindset
Are lack of knowledge, skills and experience or poor mindset holding you back? This can also mean getting overly worried about the consequences of growing a business, lack of confidence to make sound decisions, insufficient leadership ability, or poor management team. All these can be crippling to your growth.
Running a business successfully and growing it requires motivated and driven individuals. It is important to know what is happening in all areas of your business. Your vision needs to be clear, concise and focused. You may want to invest in training yourself and your team or seek support from business consultants who can help grow your business. Also, be willing to embrace new innovation and strategies.
Ignoring the competition
Make a point to keep an eye on the competition at all times. Neglecting this might make customers move to your competitors. See how competitors may be providing better products and services, and pay attention to their prices and marketing strategies. Find out if they’re offering something more valuable so you can redirect your efforts, continue to strategize, and strengthen what sets your brand apart from theirs.
Losing touch of your core strengths
Maintaining a coherent culture or keeping in touch with your roots as you grow can be a challenge. Some concentrate so hard on meeting their new goals that they tend to neglect the main ideals and values of their business. It’s easy to fall into the trap of delivering more new products or services, or being everything to everyone. Some forget who they are and what makes their brand unique.
Well, this doesn’t have to happen. Stay on track with your core strengths and culture. Know the reason why you’re in business, as well as your connection with your customers, your staff members and the community.
How can you manage the growth of your business effectively?
Start by watching our business-altering video titled “The 3 Biggest Lead-Generation Mistakes Small Businesses Make… And How to Overcome Them All.” We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. http://maximizeracademy.com/
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