Business Blogging Tips for Success
Blogging matters. Every entrepreneur and small business owner wants to have a really successful business blog. When you blog effectively, you’ll bring value to your customers. You increase their level of trust in your business and you get to establish engagement. This is a cost-effective way to help support your small business.
But there are mistakes that can lead to poor business blogging, which can create a negative impact on your brand.
Keep in mind that one of the ultimate goals for blogging is to create relationships with your customers, which in turn will help in your company’s success. When customers see you as a trusted resource, they’ll get to like your brand, consider it for their needs, and even recommend it to their network. This is what every business owner aims for.
Here are some tips you need to make your business blog a success:
1. Treat readers as customers
Always think of your readers when writing content. Know what they are interested in and give them that. Your readers can be your current customers and potential clients. When you respond to their blog comments and interact with them, they will feel valuable. This also creates a good reflection of your customer service.
2. Blog frequently.
Keep your blog content fresh. When you write regularly, your readers will look forward to reading more interesting topics on your blog. Writing 3 to 4 posts a week is good enough. Since engines also love good content, this is a way to boost your site traffic.
You can try having a regular focus or theme in one of your postings. Say, if you’re in a food business, you can have a Friday Free Recipes post. This will bring interest to your site and helps prevent writer’s block too.
It may be a challenge to write fresh content on a regular basis, but it pays off in the long run.
3. Get social.
Use social sharing buttons on your blog. Give readers the option to share your content on Facebook, Twitter, and other social sites. More importantly, promote your posts in your social media channels. The more shares you have, the better search engine ranking you will have.
4. Be personal
Show the human side of your business. When you share yourself, you become more approachable. People do business with real people. Be someone that they can relate to. This helps build trust. This can serve as the “X-Factor” that will keep them coming back to read your content.
You can share from a personal perspective that is related to your post. You can show your personality by the way you respond to their comments. Also, include personal touches, such as anecdotes, stories, photos, etc., that readers can relate to.
5. Enjoy blogging
Your blog will be successful when you enjoy what you’re doing. Make it fun and interesting. You have to be really passionate about engaging with your readers. Your enthusiasm should always be there. Try adding different media, such as photos, videos, infographics and a lot more. When you show your creativity, you’ll keep your business blog alive.
6. Make your blog easy to read, find and follow
Don’t give your readers a hard time, or else you’ll drive them away. Here are some things that you can do:
- Keep your blog design and format clean and free from clutter.
- Share post links in your social media pages.
- Add your blog link in your email and forum signatures.
- Place your subscription options in an easy-to-find position.
- Set-up RSS feeds and “subscribe by email” options.
7. Don’t forget SEO.
Write with SEO in mind. This is what drives traffic to your site. When you write blog posts, use highly searchable keywords. Incorporate this into your content so more people will be able to discover your site through search engines. You can naturally include these keywords in your blog title and throughout the copy. Be aware that Google is frequently changing its algorithms, and have good content with your keywords.
These are just a few tips. More importantly, it takes time, passion and creativity, and, of course, a love for blogging.
Need help in running a successful business blog? The Business Maximizer can assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
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