Are Free Offers an Effective Lead Generation Strategy?
YES! A complimentary introduction to your product or service is the number one way to generate new leads. This strategy is particularly popular in the world of online business, but it is highly effective offline as well. *Note many offline businesses overlook this strategy as a way to attract new business, all the more reason for you to jump on it!
What is your lead magnet or free gift? What do you offer your customers as a reason to deal with your company over your competitors?
Let’s look at a start-up burger shop for example; a good free offer might be a complimentary large soda with the purchase of two burgers. Who doesn’t want something for free? Why wouldn’t this offer draw more clients to this burger shop over the one next door? Now, it is critical to note that no amount of free soda is going to keep people coming back if the burgers are simply no good. Your free offer has to be attractive and enticing, but your product has to be great!
Now let’s explore an example from the world of online business. Let’s say you’re looking for an online marketing expert to help you with the social media for your business. Your Google search pulls up thousands of potential experts, but you narrow it down to two options. Both experts seem to be just that, experts. Both have very active social media profiles with lots of followers – perfect. Both have priced their services the same – within your budget. You get a good feeling from the copy on their website that both individuals could meet your needs. The biggest difference between the two sites is that one has a box in the top right corner offering you a free download: 7 Keys to a Successful Social Media Strategy. All you have to do is enter your first name and email address and instantly in your hands is a very informative report answering some the key questions you would have asked this person when you hired them, and you didn’t pay a thing!
Now, which expert are you going to call to help you with the social media for your business? More than likely the one you have already connected with, the one you know a little more about through his/her free report.
Look around your business, what have you already created that you could offer to potential clients as a way to get to know you and your services? What can you create that will connect with your target market, perhaps solve (or at least start to solve their biggest headache?
If you need help creating an enticing free offer for your business, schedule a complimentary Business Breakthrough Strategy Session today and let Pamela Finnesand, The Business Maximizer assist you!
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