How to Choose the Right Business Coach for Your Business
Running a business, moving into a new market, or planning any other business growth strategy can be a real challenge, especially without any guidance or support.
Having a business coach can help a small business grow. Success is also more likely to be achieved if you’ve found the right business coach and determined what you want from a coach. This might seem like a confusing task, since the industry is full of experts with many different specialties. Don’t rush this process, since finding a business coach who’s a good fit for you may take some time.
Use this guide to help you find the right coach for your business.
1. Be prepared.
Before bringing a business coach on board, make sure you’re prepared. Mentorship is a two-way street. It is important that you know what your business needs and what you want from the relationship.
Business coaches serve different purposes, so decide what you want help with. Carefully consider the specific areas in which you need the most guidance so you can find the coach that best suits your needs.
2. Do your research.
Don’t fall for the person who is a great manager but doesn’t provide what you need. This will only waste your time, money, and energy. Take the time to find out everything you can about the person—check their websites, read their blog, or follow them on social media. Also, talk to their past and/or current clients. Look for real testimonials, reviews, and other information when doing your research.
3. Consider objective and crossover expertise.
Some small business owners count on their family members or friends. If you go this route, you can’t expect honest feedback. You need a coach who is reasonable and who is willing to tell you the truth. It is better to have a coach with expertise in the industry or particular area you need help with.
4. Reach out to a mentor you admire.
Try to approach other entrepreneurs or business people you know. They can be a well-respected thought leader, a manager you’ve worked with, or an industry expert whom you admire and who shares your goals and values. These people can be your coach or may know the right person who can work with you.
5. Ask for referrals and recommendations.
If you’re active in the business community or have a good business network, there’s a chance you know entrepreneurs who are working with a business coach. Ask around to widen your pool of prospective coaches and find out what you need to do to get a coach on board.
Also, ask trusted sources for recommendations. Talk to your trusted service or business providers, including your accountant or financial planner.
6. Determine if the coach is the right fit.
Your needs are different from those of a manager of a Fortune 500 company. Choose a coach that understands how to lead a start-up or small business.
Some coaches help strengthen business skills, some specialize in specific industries, and others focus on helping small business owners with work-life balance issues. Make sure your business coach is well-equipped to help and support you – from being a mentor who walks the talk to being a trainer with essential experience. Trust your instincts, too.
You may want:
- A coach who genuinely cares about your success.
- A coach who’s direct and will give you a push.
- A coach who shares his/her experiences and gives you advice.
- A coach who listens and helps you find answers from inside yourself.
- A coach you can trust and who supports you in a way that works for you.
Want to learn more ways to help your business succeed?
Start by watching our business-altering video entitled The Three Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All. We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market, and out-sell your competition. http://maximizeracademy.com/
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