Turning Loyal Consumers into Brand Advocates
It’s no surprise that consumers worldwide trust word-of-mouth recommendations from their peers and families rather than what businesses say about their own brands.
After all, recommendations are unbiased and play a huge impact in consumers’ purchasing decisions. These days, it presents a great opportunity as online conversations are continuously going on online.
As a business owner, it would be wise to find ways to turn your loyal customers into brand advocates. This is especially true if you’re new in the business.
Who are Your Brand Advocates?
Brand advocates are not simply brand influencers. They are the customers who love and value your product or service. They are the ones who share positive messages about your brand to their network through word-of-mouth, social media and other means.
Brand advocates believe in you and in the products and services you offer. They talk about your brand in online communities and over coffee, and praise you with reviews and even defend you from detractors. Their words influence purchases. In fact, they even go the extra mile to help others believe in it too.
Brand advocates are satisfied customers who enjoy sharing their experiences proactively and helping their own network of peers. They are known for their valuable insights.
These brand advocates are socially active customers or peer problem solvers.
- Socially active customers: They share blog posts or messages on social media platforms—these brand advocates crave engagement from your brand.
- Peer problem solvers: They share their experience and knowledge about your products or services to those who need help. They tend to engage with your customers offline, on your website and even on your social media pages.
Transform Loyal Customers into Brand Advocates
You don’t have to be a giant corporation like Starbucks, Ford or Apple to have brand advocates. Your loyal customers are your most powerful brand advocates.
To start building your brand advocates, know who your happy and satisfied customers are. Check their activities on their blogs and social channels, your website, your blog and your social media pages.
1. Keep in tune with their actions. Know what motivates them so you can create a more successful brand.
2. Identify your loyal customers. They are not simply fans or followers—they are the ones who engage with your brand.
3. Listen to their conversations. Check out the mentions of your brand in blogs, on Twitter and Facebook. See the customers who are raving about you. Importantly, make sure that they know you have heard them.
4. Bring them in. A personal note or a quick email will do. Let them know that you appreciate the support they’re giving to your brand. Ask if they would be willing to get involved in your brand advocate program.
Brand advocates who are excited about sharing their experiences can be a low-cost, high-return marketing strategy. They bring value to your business or emerging brand. It can even improve your bottom line. The more your customers are engaged, the more your brand will be at the forefront of their minds. It keeps them sharing and marketing your brand.
As brand advocates tend to promote your products to potential customers, they help drive more sales to your business and build your brand’s authority.
Brand advocates are your most engaged customers and your best marketers. Turning your loyal customers into your biggest brand ambassadors is the smartest marketing means without wasting big bucks on advertising. Make it an important part of your brand’s business strategy.
Want to know who your brand advocates are?
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