10 Quick Ways to Get Free Publicity for Your Small Business
Are you getting the right publicity for your business?
Publicity is something that all businesses regardless of size and industry should pursue. However, hiring a public relations firm or investing in online marketing advertisements can be costly. As a small-business owner, you can generate your own free publicity. You can take matters into your own hands in developing your public image without breaking your budget.
Taking advantage of free publicity can get your business featured in local newspapers and websites. It can attract potential customers and bring attention to your business.
Even if you don’t have the marketing budget that large companies have, you can still effectively spread the word at no cost. You simply need to do something newsworthy to attract people’s attention.
Publicity vs. Advertising
Advertising is paid media; publicity is earned. With advertising, you pay for media coverage and have full control with the message, size, and placement since you’re delivering it yourself. In publicity, you get your brand or content covered for free. While you don’t have full control of anything, someone else is doing the work for you.
Which do you think is more valuable and brings more weight to your potential customers?
5 Benefits of Free Publicity
- Builds credibility through a reporter, influencer, blogger, or a writer’s endorsement
- Establishes you as an industry thought leader
- More brand exposure in the marketplace
- Builds trust of potential customers and existing clients
- Improves online authority
Amazing Free Publicity Opportunities
So, how can you grab this free opportunity? Here are 10 quick ways to guide you:
1.Be different. Make sure you stand out from the rest. Think of something where your brand, product, or services can be the smallest, the fastest, the newest, and the lightest, etc. You can also try setting or beating a record.
2.Introduce something new or trendy. The media is always on the lookout for what’s new. You can also pitch an additional product feature or add-on services.
3.Offer free information. Provide something valuable that readers will find helpful and interesting. Everyone appreciates an expert’s opinion especially from those with years of experience in the industry. The years of experience you have in your industry makes you an expert, and journalists and readers appreciate an expert’s opinion.
4.Give something free. People love to receive anything that’s free. If you can provide actual product samples, then give that away. This attracts customers and drives traffic to your website.
5.Go for gold. Awards ceremonies always generate press coverage. Getting an award adds recognition to your talent and your brand. Being part of these kinds of ceremonies is also a great way to network and get covered by local press and online news sites.
6.Get philanthropic. Get involved with a local charity to meet people in the community by giving your time and resources of your team’s support. Don’t forget to give donations to an event – shirts for a relay race, books for book drives, toys for kids’ fair, free haircuts, or medical checkups for a cause, etc.
7.Do something differently. Shift away from the status quo. If you can do something differently and successfully, then it can be a clever way to get publicity.
8.Inform online journalists about your new or relaunched website. Highlight the special and unique points around it. Make them see the reason why it’s worth checking out.
9.Earn celebrity or influencer buzz. Media endorsements aren’t just for big companies. Contact well-known personalities and reliable online influencers. You can pitch in product giveaways in exchange for honest reviews or social media shout-outs.
10.Use press release sites. When you have great news you want to distribute, use free press release sites. Try PR.com and PRLog.org. When you get that coverage, share it on your social media network and ask permission to post it on your blog or website.
There are more ways to get free publicity opportunities for your small business. But remember that getting sales is not the main purpose. Rather, it is making your brand known, boosting customers’ trust, and establishing your business credibility. If sales come after publicity, then consider yourself blessed and lucky.
Do you need some help in successfully using publicity for your business?
Start by watching our business-altering video titled The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All. We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market, and out-sell your competition. http://maximizeracademy.com/
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