Key Elements of a Successful Business Website
What’s the purpose of having a website?
In today’s competitive world and tech-savvy consumers, you need to have an online presence; it’s a business “must-have” – regardless of size, scope or industry. Not only can it be used to create awareness, promote your offerings and drive sales, it also lets your business reach new customers, capture leads and compete with the market.
It’s not enough that you have a website, since you might be neglecting those key website components that will help your business. It’s time to take your website to the next level.
What Makes an Effective Business Website?
Check which of these essential elements are missing in your website, and then work on them.
1. “About Us” Page
People want to know more about your company and your business. This page is one of the most visited sections and can turn visitors into leads. Your “About Us” page is not just about your company history or achievements; your customers want to know the value and benefits that you can give them. So make sure your “About Us” page is brief, interesting and value-focused.
2. Contact Information
Make it easy for your customers to contact and find you.
Your physical business address (if you have any), phone number or email address should be visible. You can also include a Google map to show the location of your business. This makes customers comfortable since they know that you can be reached during and after the sale, it should be prominently positioned on your website.
3. Easy to Use Navigation
Make it easy for your customers to get around your site. Don’t clutter your site with too much text, or too many images or features. You’ll lose your visitors if they can’t find your “Products” or “Services” page or anything else that they may be looking for.
Keep your site navigation clear and simple without any uncluttered links. A clear header or side navigation is good enough. If you have to use drop-down menus or categories, use them sparingly.
4. Social Media Connectivity
Your social media pages will help to market your business. They let you build a connection with your visitors and they improve your bottom line.
Make social media buttons – Twitter, Facebook, Instagram, LinkedIn, Google+, etc. – part of your website. Through these, you can turn site visitors into connected customers. The buttons also let your visitors share your site and recommend it to their online network.
5. Visual Elements
Visual elements are worth a thousand words. Your site’s design, color and functionality are important.
Use appealing images and videos to showcase your offerings. You can make a short video that shows how your products work or an image that defines the benefits of your offerings or you can incorporate anything else that will make your site more interesting to your customers. Doing this lets you differentiate your business from competitors and gives your customers some sort of interactive experience.
6. News and Blog Updates
Showing that your business is alive tends to attract more customers. Update your site frequently with fresh and informative content to keep your visitors interested in your site.
Through your blog page, you can share more information about your products or services, post about how your offerings can make their lives easier or how they can benefit from them. You can also share interesting posts, upcoming events or promotions, etc. or utilize the blog to answer their common questions.
A site that is filled with valuable information will get more traffic, and lets you connect more with your customers, giving you more credibility too.
7. Calls to Action
You need compelling calls-to-action on every page of your site. You have traffic and you have to make your visitors do business with you, right? This is why you have to tell your customers what to do and encourage them to take the next step.
Make your calls to action easy for your visitors to do. It can be – “Update your profile,” “Sign up for a free report,” “Call for a Quote,” “Subscribe to our Newsletter,” “Add this to your Cart,” etc.
8. Responsive or Mobile Design
Having a mobile web design makes your site work well on any kind of device. This is important because a lot of people are using their smartphones and tablets to access the web. Having a responsive design with less text and images and which loads faster makes your website display properly even on a smaller screen. Google loves responsive websites and in April Google will tweak its search ranking parameters to give mobile-friendly sites a boost.
Looking for ways on how to make your website more effective? Start by looking at how your website looks on various devices, go to http://login.businessmarketingtoolbox.com/portfolio/ and enter your URL into the Responsive Device Tester. Click on the different widths to see how people are viewing your website.
I simply want to tell you that I am just very new to blogging and actually savored your web-site. Likely I’m planning to bookmark your site . You actually come with good well written articles. Thank you for revealing your web page.
there are times that good public relations cannot be always achieved,
Aw, it was a very nice post. In concept I would like to invest writing such as this moreover – taking time and actual effort to make a good article… but exactly what do I say… I procrastinate alot and no indicates manage to get something done.
very nice post, i surely really like this site, keep on it
An fascinating discussion will be worth comment. I do believe that you need to write read more about this topic, it will not certainly be a taboo subject but usually everyone is there are not enough to dicuss on such topics. To a higher. Cheers
Hey there. I found your site by the use of Google at the same time as searching for a similar matter, your site came up. It appears great. I have bookmarked it in my google bookmarks to come back then.
I wanted to follow up and let you know how , a great deal I loved discovering this blog today. I’d consider it a good honor to work at my company and be able to make use of the tips discussed on your web page and also be a part of visitors’ remarks like this. Should a position associated with guest article writer become available at your end, you should let me know.
The Star Trek score is great also, Kirk’s theme is cool, the title theme is beautiful, although I missed the fanfare.
I discovered your blog site on bing and appearance several of your early posts. Maintain within the very good operate. I merely extra increase RSS feed to my MSN News Reader. Looking for toward reading much more of your stuff at a later date!…
performing arts is my thing, i am very much interested to learn more on this art.,
Youre so cool! I dont suppose Ive read anything such as this prior to. So nice to uncover somebody with many original ideas on this subject. realy thanks for starting this up. this fabulous website can be something that is required on the internet, somebody with a little originality. valuable problem for bringing something totally new on the web!
Can I merely say thats a relief to find somebody that really knows what theyre discussing on-line. You certainly discover how to bring an issue to light and make it critical. The diet have to check this out and understand this side of your story. I cant believe youre less common when you certainly develop the gift.
I do not even understand how I stopped up here, however I thought this submit was once good. I do not realize who you’re but certainly you are going to a well-known blogger for those who aren’t already Cheers!
You have brought up a very superb details, thanks for the post.
Excellent website right here! Additionally your website starts up very fast! What host are you using? Can you pass along your affiliate hyperlink to your host? I desire my site loaded up as quickly as yours lol
I am usually to blogging and i actually appreciate your content. The article has really peaks my interest. I’m going to bookmark your site and keep checking for brand new information.
Good morning here, just turned out to be aware of your web page through Bing, and found that it is very informational. I’ll truly appreciate in the event you carry on these.
This post has some really wonderful insights and interpretations in it. How long do you spend writing your posts?
I really wish to reveal to you that I am new to putting up a blog and pretty much valued your website. Very likely I am inclined to save your blog post . You certainly have wonderful article content. Delight In it for giving out with us your main site post
Somebody essentially help to make seriously posts I would state. This is the very first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish extraordinary. Excellent job!
Emery EPS is a Search Engine Optimization company that provides SEO Services. Their proprietary SEO strategies help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in Coasta Rica, New York, Los Angeles, Portland, Sacramento, Phoenix, Las Vegas, Denver, Houston, California and many other local areas. Find more at https://www.emeryeps.com.
Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street, New York, NY 10013, +1 646 205 3214
It really is nearly unattainable to come across well-advised visitors on this issue, however , you seem like you know the things that you’re raving about! Excellent
Emery EPS is a Search Engine Optimization company that provides SEO Services. Their proprietary SEO strategies help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in Coasta Rica, New York, Los Angeles, Portland, Sacramento, Phoenix, Las Vegas, Denver, Houston, California and many other local areas. Find more at https://www.emeryeps.com.
It happens to be perfect time to generate some intentions for the long-term. I have looked over this blog posting and if I could, I wish to propose you couple of insightful recommendations.
It really is practically extremely difficult to come across well-informed visitors on this theme, however , you look like you be aware of the things you’re talking about! Excellent
It is actually mostly unattainable to encounter well-updated viewers on this subject, in addition you seem like you understand which you’re indicating! Regards
Emery EPS is a Search Engine Optimization company that provides SEO Services. Their proprietary SEO strategies help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in Coasta Rica, New York, Los Angeles, Portland, Sacramento, Phoenix, Las Vegas, Denver, Houston, California and many other local areas. Find more at https://www.emeryeps.com.
It’s actually mostly unattainable to encounter well-updated users on this theme, then again you look like you realize which you’re revealing! Cheers
Surprisingly absorbing details you have said, thank you for adding.
It certainly is near unthinkable to come across well-advised parties on this issue, fortunately you seem like you understand which you’re writing about! With Thanks
Howdy there, just turned out to be aware of your weblog through Search engines like google, and discovered that it’s genuinely entertaining. I’ll take pleasure in in the event you retain these.
I really hope to inform you that I am new to blog posting and thoroughly enjoyed your page. More than likely I am most likely to remember your blog post . You truly have fantastic article content. Be Thankful For it for expressing with us all of your url information
It is actually almost close to impossible to see well-qualified users on this area, fortunately you come across as like you fully understand those things you’re preaching about! With Thanks
I simply hope to notify you that I am new to wordpress blogging and really adored your review. Most likely I am most likely to store your blog post . You really have great article material. Value it for sharing with us your own web webpage
Heya there, just started to be aware about your blogging site through yahoo, and discovered that it is pretty entertaining. I will take pleasure in in the event you maintain this approach.
Might be nearly extremely difficult to see well-aware individual on this issue, however, you come across as like you realize the things you’re revealing! Many Thanks
Greetings there, just turned familiar with your weblog through Search engine, and discovered that it’s quite educational. I will like in the event you continue on this idea.
It certainly is nearly impossible to find well-advised viewers on this area, however , you look like you realize the things that you’re posting on! Appreciation
Surprisingly insightful highlights you’ll have said, thanks a lot for adding.
Hi folks here, just started to be receptive to your writings through Bing, and discovered that it’s really good. I will appreciate should you decide keep up these.
I just need to tell you that I am new to online blogging and thoroughly enjoyed your post. Probably I am most likely to save your blog post . You definitely have superb article materials. Acknowledge it for swapping with us your favorite internet post
It’s actually mostly not possible to see well-educated readers on this content, unfortunately you come across as like you know whatever you’re covering! Excellent
I merely desire to inform you you that I am new to wordpress blogging and very much valued your post. Very possible I am going to bookmark your blog post . You seriously have excellent article materials. Truly Appreciate it for giving out with us your very own website write-up
Noticeably enjoyable details you’ll have stated, thanks so much for submitting.
Hi here, just turned alert to your wordpress bog through Bing, and realized that it is really entertaining. I’ll value should you decide retain this idea.
I went over this website and I conceive you have a lot of fantastic information, saved to my bookmarks (:.
This reminds me of the other comment I found earlier
very nice post, i surely love this website, keep on it
Along with every thing which appears to be developing inside this particular area, many of your viewpoints are actually very stimulating. Having said that, I beg your pardon, because I can not give credence to your entire idea, all be it exhilarating none the less. It seems to everybody that your remarks are generally not entirely rationalized and in fact you are yourself not fully convinced of your point. In any event I did enjoy reading it.
I have already been examinating away several of the stories and it’s pretty very good things. I’ll certainly save your own weblog.
Great article, thanks. I signed up to your blog rss feed.
Very good article. I will be facing many of these issues as well..
Hello, i think that i noticed you visited my blog so i came to “go back the prefer”.I’m trying to in finding issues to enhance my web site!I assume its good enough to make use of some of your concepts!!
Hi there, I was doing a google search and your site came up for homes for sale in Oviedo, FL but anyway, I have had a pleasant time reading it, keep it up!
Hey! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a outstanding job!
I’m genuinely loving your theme/design of your website – Gulvafslibning | Kurt Gulvmand . Do you at any time face any web browser compatibility problems… There is a handful of my blog audience do complained about my own site not really operating effectively in Explorer although great within Safari. Are there any suggestions to aid resolve the problem… Kudos Los Angeles Web Design
healing meditation
soft jazz
hi!,I love your writing so much! proportion we keep up a correspondence more about your article on AOL?
I need a specialist on this house to resolve my problem. Maybe that is you!
Looking ahead to look you.
Hello I am so thrilled I found your web site, I really found you by accident, while I was researching on Askjeeve for something else, Regardless I am here now and would
just like to say thanks for a fantastic post and a all
round enjoyable blog (I also love the theme/design), I don’t have time to go through
it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will
be back to read a great deal more, Please do keep up the fantastic
b.
I every time emailed this webpage post page to all my friends, because if like to read it then my links
will too.
Everything is very open with a precise description of the issues.
It was truly informative. Your site is very useful. Many thanks for sharing!
Pretty section of content. I just stumbled upon your
website and in accession capital to assert that I
acquire actually enjoyed account your blog posts.
Any way I will be subscribing to your feeds and even I achievement you access consistently
fast.
Your mode of telling all in this post is genuinely pleasant, all
be able to without difficulty be aware of it, Thanks a lot.
Hello every one, here every person is sharing these knowledge,
so it’s good to read this blog, and I used to pay a quick visit this weblog everyday.
I know this if off topic but I’m looking into starting my own weblog and was curious what all
is needed to get set up? I’m assuming having a
blog like yours would cost a pretty penny? I’m not very
internet smart so I’m not 100% sure. Any suggestions
or advice would be greatly appreciated. Thanks
I used to be recommended this website by means of my cousin. I’m no longer positive whether or not
this submit is written via him as no one else recognize such precise
about my trouble. You’re incredible! Thank
you!
These are in fact fantastic ideas in on the topic of blogging.
You have touched some pleasant factors here. Any way keep up wrinting.
Thanks for finally talking about > Key Elements of a Successful Business Website | The Business Maximizer < Liked it!
Nice blog right here! Additionally your site a lot
up very fast! What host are you the usage of? Can I am getting your affiliate link for your host?
I wish my website loaded up as fast as yours lol
It’s remarkable to visit this web site and reading
the views of all mates regarding this article, while I am also eager of getting knowledge.
Nice answer back in return of this question with genuine arguments and describing everything regarding
that.
I feel that is one of the such a lot significant info for me.
And i am satisfied reading your article. But should observation on some basic issues, The site style
is wonderful, the articles is actually great : D. Good
task, cheers
What i do not realize is if truth be told how you’re not actually much more well-preferred
than you may be right now. You are very intelligent. You understand therefore significantly in relation to this topic, made me for my part believe it from a lot of varied angles.
Its like women and men are not fascinated except it is one thing to
accomplish with Girl gaga! Your own stuffs excellent.
At all times take care of it up!
Hey there! I know this is kinda off topic
but I was wondering which blog platform are you using for this site?
I’m getting tired of WordPress because I’ve had
problems with hackers and I’m looking at options for another platform.
I would be great if you could point me in the direction of a good platform.
Thankfulness to my father who informed me on the topic of this
blog, this blog is actually amazing.
Hey there! Do you use Twitter? I’d like to follow you if that would be okay.
I’m undoubtedly enjoying your blog and look forward to new posts.
My spouse and I stumbled over here coming from a different page and thought I might as well check things out.
I like what I see so i am just following you.
Look forward to going over your web page yet again.
I believe everything said was actually very reasonable.
But, consider this, suppose you were to write a killer headline?
I ain’t suggesting your content isn’t good., however suppose you added a title that grabbed folk’s attention?
I mean Key Elements of a Successful Business Website | The Business
Maximizer is kinda vanilla. You might peek at Yahoo’s
home page and note how they create article headlines to get
viewers to open the links. You might add a video or a
pic or two to get readers excited about what you’ve
written. In my opinion, it would make your blog a little
bit more interesting.
I want to to thank you for this wonderful read!!
I certainly enjoyed every bit of it. I’ve got you
saved as a favorite to check out new stuff you post…
Aw, this was an incredibly nice post. Finding the time and actual
effort to produce a really good article… but what can I say… I
put things off a lot and never manage to get nearly anything done.
I am curious to find out what blog system you have been using?
I’m experiencing some minor security issues with
my latest blog and I’d like to find something more safeguarded.
Do you have any recommendations?
Attractive component of content. I simply stumbled upon your weblog and in accession capital to say that I get actually enjoyed account your weblog posts.
Any way I will be subscribing to your augment and even I success you get entry to consistently rapidly.
I am not sure where you’re getting your information, but
good topic. I needs to spend some time learning more or understanding more.
Thanks for wonderful info I was looking for this info for my mission.
Hurrah! In the end I got a website from where I know how to actually get helpful
facts regarding my study and knowledge.
I seriously love your website.. Pleasant colors & theme.
Did you create this amazing site yourself? Please reply back
as I’m planning to create my very own website and want to find out where you got this from
or what the theme is called. Cheers!
Heya i’m for the first time here. I came across this board and I find It really helpful & it helped me out much.
I am hoping to present one thing again and help others like
you helped me.
Hi there, yes this paragraph is in fact pleasant and I have learned lot of things from it concerning
blogging. thanks.