14 Outstanding Ways to Build Your Brand with Colors
Colors bring emotion to your brand and make you stand out from the crowd. This is the reason you have to choose the best colors that suit your brand and understand what each one signifies.
Select a color that will give your customers a great impression every time they see it. It should help clients and prospective customers to recognize your brand in an instant.
How to Pick Your Brand’s Color?
In choosing a color, you have to consider answering these questions:
- What colors fit your audience and the industry you are in?
- What colors best exude your brand’s personality?
- What are the colors of your competitors?
- What colors fit the characteristics of your products or services?
- What colors will work in all parts of the world where you plan to do business?
Also, resist the temptation to use every available color there is. Google and EBay might have done a great job with their multiple colors, but you need a bigger marketing budget to build your brand like they do!
What you can do is play with the saturation and brightness of the colors you choose. For your website, you can use neutral colors such as black or white on your website, since it won’t compete with your brand color.
As you choose a predominant color, or two, for your brand, you can use complimentary or secondary colors for your marketing materials, etc. You need to maintain visual harmony by using colors that belong to the same tonal group.
It’s also important to pick a color that is opposite of your main competitor. If your competitor is using red, pick a blue one instead. If your competitor is using orange, pick the color purple. Doing this will distinguish you from the competitor. You also won’t be tagged as a copycat.
How to Use Color as a Part of Your Brand?
Always remember that your brand’s color is an important and essential branding tool, so use it wisely and apply it consistently. It even goes beyond your logo design. This is why you need to develop a strategy for using your color on all your business communications, marketing campaigns, etc.
Here are 14 outstanding ways to build your brand with color:
- Use it as the main color of your logo, website and blog.
- Use it as a dominant color in your social media platforms, such as on your Facebook cover image and Twitter background.
- Make sure everyone in your business uses its abundantly and appropriately.
- Use it consistently in personal email and all your own communications.
- Customize your YouTube channel with your brand’s color.
- Use it as the background of your video or in your video thumbnail.
- Incorporate color in your marketing materials such as flyers, billboards, signage, posters, etc.
- Use colored envelopes or on the covers of documents.
- Include the color in your personal business card and stationery.
- Inject color in your work station, desk accessories, etc.
- Feature the color on all your communication materials and sales tools
- Use your color in your giveaway items, such as pens, lanyards, folders, mugs, shirts, etc.
- Make sure your color is understood and appropriately used by all employees
- Incorporate your color in your staff’s uniform and retail stores.
Are you using your business colors appropriately to make your brand stand out? It’s time to rebuild the use of color within your business and experience increased sales conversions.
Looking for help in choosing an effective color for your brand and ways to use it as a branding tool? Let Pamela Finnesand, The Business Maximizer, assist you. Start by watching our business-altering video titled “The 3 Biggest Lead Generation Mistakes Small Businesses Make…And How To Overcome Them All.” We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. http://maximizeracademy.com/
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