8 Tips to Make Your Website Mobile-Friendly
Do you have any idea how many customers are checking your website through their mobile smartphones and tablets? As a business owner, don’t ignore the fact that more and more people are accessing the web through these alternative methods.
According to Google, 67 percent of consumers are more likely to buy from a business with a mobile-friendly website.
Now, you have to make your website mobile-friendly to give your customers an exceptional experience. Either you design a separate mobile site or transform your website into something that will be displayed on any device (mobile responsive).
Optimizing your website means structuring it for a variety of screens across multiple mobile platforms.
Here are some tips to get you ready to mobilize your website:
1. Start with the basics.
Mobile users want to find information easily. Place key information at the top of your website’s homepage. Mobile users tend to search for contact information, operating hours, address and direction.
Also, include a Google map and “click to call” or “click to mail” button on your site to make it easier for customers to contact you.
2. Limit images.
Avoid heavy graphics. Use smaller images so the site will load quickly on a mobile connection. Having large or too many images can be frustrating as it takes a long time to load on mobile devices.
3. Keep it simple.
It is best to keep loading times and file sizes down. Simplicity is the number one requirement of a mobile-friendly website. Too much content is not necessary and will turn away your visitors. Taps, swipes, and attention required should be kept at minimum. Use simple design, layout and navigation so visitors can easily access the pages of your site.
4. Make screen “tappable.”
“Touch” is the new “click.”
Interaction on the mobile web is done through finger taps. Check your links, buttons, menus, and other “clickable” elements. Make all these “tappable.” Place white spaces around them so users won’t accidentally press the wrong link.
5. Keep it short.
Text input can be tiring on tablets and smartphones. Better limit the amount of text users need to enter, so users won’t lose interest. Avoid having users fill out lengthy sign-up forms.
If possible, use dropdown menus, check boxes, and pre-populated fields so users can easily tap a selection rather than type information.
6. Define the context
Choose carefully what features and information to show on your website. Since users don’t want to read a lot of words, streamline your content to get your message across quickly. Think from a visitor’s point of view and see what they are looking for. Always avoid those lengthy bios.
If you have a video, ensure that it can play on a mobile phone and tablet. Also, whether accessed on an iPhone, a larger-screened Galaxy S4 or a tablet, your content should be sized appropriately and work on all devices. Go to Marketinghelper.net and click on Responsive Device Tester, enter your website and see what it looks like on various devices.
7. Structurize site navigation.
Do everything you can to organize information on your mobile site. A collapsible navigation and a single-column structure makes navigation easier.
Also, consolidate your menu options or tabs into a shorter list. Focus on what mobile users care about, such as menus, services, prices, etc.
8. Speed and interactivity.
Your mobile site design should provide visual interaction feedback. When a user clicks on a button, your site should indicate that something is in progress. For example, on an iPhone your can see a white-colored link that turns fully blue when a user taps on a link.
Most importantly, make your user’s mobile experience as fast as you can. People don’t want to wait too long. Your mobile website must load in less than five seconds.
When optimizing your mobile website, remember that every device is important. Test your site on all devices with various screen sizes, platforms and operating systems. It should work flawlessly on iPhone, Android, and other feature phones.
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