10 Ways to Improve Your Business Through Blogging

Posted in Blogging | 13 comments

Blogging is one of the best and easiest ways to improve your business’s presence and performance. Not only can it bring exposure to your brand, it can also provide value to your customers.

It doesn’t even have to be time-consuming. Since you own and run a business, you can share tons of information right at your fingertips.

Blogging has a huge impact for small and big businesses alike. So, let’s dive in and explore what a business blog can do for you.

How Blogging Helps Your Business

1. It gets people talking about your brand.

People visit your blog when you provide them with timely and insightful content. Keep it relevant and well-written, and you’ll see that they will engage and share your blog to their network.

2. It gives your business a voice.

Your blog is your place where you can share company information, talk about new products and services, give insights on timely market trends and topics, and a lot more. You can even make it a place to make your business shine above your competitors.

3. It keeps your customers updated.

Make your blog a quick stop for the latest information. Your customers won’t read boring press releases or search to find out what’s going on with your business, so make sure your blog provides that kind of valuable information.

4. It shows your expertise to potential clients or customers.

Most likely, your potential clients or customers will search for your blog online before doing business with you. Through your blog, you can feature a client or a customer testimonial. As you share how your business was able to meet the client’s needs and solve a problem for your customer, you’ll get a leg up on your competition.

5. It gets you found on search engines.

Search engines favor fresh and valuable content. Your blog fuels SEO and will reward you for it, so do it right and get found by your target clients via search engines. Learn to use relevant keywords in your blog post. Still, keep your focus on providing useful content. The more you give value, the more people will visit your page, and this is golden for search engines.

6. It gives you a way to answer questions.

Use your blog to be a platform for commonly asked questions and concerns. It is a good way to directly communicate with your customers. If there’s a particular issue that many customers are concerned about, write about it. Address those key questions through quality content. Each time you get that question in your email or social network site, share the link to that blog post.

7. It adds value and provides utility.

Make your blog a go-to resource for your customers, your industry and the community. Observe conversations on social media sites like Facebook and Twitter, and see what topics in your industry people are interested in. Provide tips, advice and how-toinformation based on what content gets shared, commented on and retweeted.

8. It drives traffic.

When you provide valuable content, readers are inclined to share it in their social networks. This opens doors to lots of prospects and customers. The more you help your customers, the more business you’ll get. It expands your reach and gets your name in front of potential clients and industry influencers.

9. It interconnects parts of your online presence.

You’re probably using several platforms and online services, and your blog can be the heart of all your content marketing efforts. You can include links to your Facebook, Google+ and LinkedIn accounts, and use a Twitter widget in your blog. It becomes fodder for your social media sites, main business website, email newsletters, e-books, etc.

10. It helps you stay ahead of the curve.

Your blog can establish relationships, build confidence and bring sales. It positions your company as an expert. Customers and potential clients will see you as a reliable source of information in the industry.

Are you looking for information on how to blog successfully? Let Pamela  Finnesand, The Business Maximizer, assist you. Schedule your complimentary Business Breakthrough Strategy Session today!