Aim for Mobile Marketing Success
The mobile industry is flourishing. It’s big and it’s just going to get bigger like never before!
Most hopelessly attached users are online all day from dusk till dawn. They are accessing the web via their smartphones and tablets, even while they’re on the go, thanks to mobile devices, apps and mobile operating systems making the mobile industry move upward and grow. Users are sharing, posting, “liking,” purchasing, and searching from their mobile devices.
Small-business owners should take notice.
Consumers are using their mobile devices to connect online to businesses. This leaves you no choice but to market to these mobile consumers.
This is now the time for mobile marketers to make the most of this boom in order to connect more with their customers and maximize their own profits.
Nowadays, having a mobile marketing strategy is vital for a small business’ success. Its effect on businesses is very significant, affecting the way users communicate, interact and shop.
However, with the constantly changing technology and the different mobile devices, smartphones and mobile operating systems on the market, keeping up can be a challenge.
More than half of small businesses are already going mobile – how about you?
Launch a Simple Mobile-Friendly Website
A mobile-friendly site is your website that is also a mobile responsive site, so that its width will adjust based on the size of the mobile device. Your website should be built to keep up with changing mobile technology, so that no matter which device is used to view it, you look good
People are using their mobile devices when they are on the go. Some might be searching for a local restaurant while others might be out with their friends and looking for a specialty clothing store.
In these situations, they have an immediate need to find exactly what they are looking for, whether it’s a gas station, a hotel, a restaurant or retail store.
So make sure that your mobile website works well and is easy to navigate. If your site looks cluttered and confusing, or loads slowly, users leave and search someplace else. Using simple apps and calls to action such as “Tap to Explore” or “Download Now” works best.
Tips:
- Be concise in content and design.
- Use brief messages and a single clear call to action.
- Avoid large graphic files, tiny fonts and flash animations.
- Keep important information, like your address and contact number, “above the fold.”
Don’t be left in the dust. Regardless of whether you have a brick-and-mortar retail store or provide a service, make sure that customers can find your small business through their mobile devices. If you want to get out and reach more customers, your mobile marketing plan should be in tune with their devices.
Here are some initial tactics that you can use:
1. Encourage check-ins: Encourage your customers to use Facebook or Google+ location sharing when they are at your store. As an incentive, provide them with special discounts or offers for checking in.
2. Optimize mobile email: Give readers a pleasant mobile experience since most of them read their emails on their smartphones or tablets. Better stick to a single-column layout and maximize the text size to improve readability.
3. Text message marketing: Your text message should be worthy enough. Send the right message to get your customers to opt in to your offers. Users usually respond to specials like “good for a limited time only!” or those that offer exclusive information.
4. Use QR codes: Include Quick Response (QR) codes in your marketing materials – business cards, flyers, posters, print ads and email signature. This allows you to send your customer to a specific page in your website. You can also use this to promote or give a special offer.
5. Use mobile directories: Join mobile directories such as Google+ Local and Yelp.com and put your business on the “mobile map.” Make sure that you include your business description, products or services, contact information and link to your website.
Let your business enjoy mobile marketing success – take advantage of this rapidly growing market. Develop your mobile marketing strategy and see better conversion and increased sales.
Looking for ways on how to incorporate mobile in your marketing plan? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
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