Take Your Small Business Ahead with Mobile Marketing

Posted in Marketing | 17 comments

Is your business findable on every device?

In today’s hyper-connected world, mobile technology continuously changes the way people do business. From marketing via text messages and emails to having mobile-optimized websites, effective mobile marketing strategies means better growth and success for every business. Having a strong online presence will see that you attract a market share of today’s gadget, smartphone and tablet-wielding consumers. People must be able to find your business regardless of what kind of device they use.

This is important for every business that has more local focus. If consumers can’t find your business on mobile, there’s a huge probability that they’ll reach out to your local competitor.

Consumers are always on the go, embracing the world of portable devices.  Their purchasing behavior has also changed and developed. They are not only playing and surfing online; they are also checking their emails and searching for products on their smartphones.

Smartphones, tablets and other gadgets make an integral part of consumer’s lives. We bring our mobile phones, smartphones and tablets wherever we go. Most people depend on their phone to communicate, connect through social media and email, and read the latest news and check what’s going on.

Consumers use their laptop to work and research information, their tablets to search for promotions and reviews, and their smartphones when they seek directions to your business location.  Without a doubt, several mobile marketing opportunities means huge advantages for every small business owner.

Make your website mobile accessible

A mobile phone and tablet screen is smaller compared to your laptop or PC monitor and this means you must ensure that your website is optimized for mobile phones and devices. It should be flexible enough to adapt to screen dimensions of the device accessing it and you need to make sure to give it a web-savvy look. It would be a pain to see a website designed for a 15-inch monitor on a 4-inch screen.  Users should be able to read information without zooming or struggling with a normal desktop version of your site.  Also, make it easy for users to browse your website.

Make sure that your business information is accessible across all platforms. Post your address, contact number, store hours and other information on your social media platforms and website page.

Make use of mobile marketing tools

Several actionable mobile marketing tools will help your small business get on track.

1. SMS or simple marketing messages. Use this to introduce consumers to new products or service offerings. You can also transmit in-store or online store discounts to your consumer’s mobile phone. Just make sure that they have agreed to opt-in to receive SMS notifications from you.

2. Promotional code coupons. These are a great way to attract new customers and reward existing clients as well. Paper coupons usually get lost, so it’s time to use mobile coupons. It can boost traffic and coupons can be sent and received anytime.

3. Mapping ability and location based advertising. When people are searching through their smartphones, they are more than likely going to look for directions to get to your business, so provide mapping, whenever appropriate. You can also create advertisement or special offers that would pop on mobile devices when they are in the area your business is located. Maps and driving instructions work!

4. QR codes. It’s a proactive marketing means for you and you are giving users the choice to see the advertisement without bombarding them with messages. QR codes are barcodes that you see on paper advertisements or on items themselves. People scan these codes to see the advertisements or special offers.

Think mobile! Your business must be findable across all devices – on laptops, smartphones, mobile phones, tablets, iPhones and iPads. With mobile marketing, you can move information about your business directly to your consumers all the time and while on the go. It will definitely move your business ahead of the game!

Need help finding more ways to make your website accessible and available across all platforms? Let The Business Maximizer assist you. Schedule your complimentary Business Breakthrough Strategy Session today!