Can Facebook really help grow your business???
If you’re running a small business you’ve probably heard all kinds of talk about the power of Facebook to help grow your business. Are you wondering how exactly? Are you sceptical about the kind of results people are really getting?
Facebook is definitely a great business marketing tool, for the simple fact that word-of-mouth is very powerful. Facebook has revolutionized the way people learn and share information. Studies confirm that consumers are more likely to make a purchase based on what their friends like and recommend on social media. They are also more likely to purchase a product that they have ‘liked’ and engaged with on Facebook.
The bottom line is that Facebook (FB) is a great way to 1) promote your brand and 2) engage with your audience.
Here are some simple ways to turn social visibility into business growth:
Engage fans with QUALITY content
To keep your customers and prospects interested in your brand, provide value and engage on your FB page. Post quality information your customers have expressed an interest in. Make sure that your posts are timely and relevant. Be creative, thought-provoking and innovative – really try to showcase the personality of your brand.
Content ideas for your Facebook page:
- Images significantly increase fan engagement
- Post regularly (5-7 times per week)
- Ask questions / start a discussion
- Respond to ALL comments and questions
- Request feedback on your products or services
Run a Facebook contest
People love participating in contests. Contests and giveaways generate buzz and boost engagement, which are all strategies to increasing your business sales. Social media is not about direct selling, it’s about building relationships – you have to think long term. When you reward your customers and potential customers with value, they are more likely to remain loyal to your business.
You can run your contest on your Facebook page and use features (likes, comments, messaging, and voting tools) to collect entries.
Important to note, when you run a Facebook contest be sure you comply with Facebook Pages Terms https://www.facebook.com/page_guidelines.php.
Conduct marketing research
Generally your Facebook page LIKES are made up of customers who are interested in your business. This means to a certain degree you can use your page followers to conduct market research. Find creative ways to gather information and opinions from them. Invent unique and natural ways to find out what your customers value, want, and need, as well as their opinions on hot topics – highly valuable info to assist you in serving your customers.
Establish brand loyalty
Repeat customers help grow your business in the most cost-effective way. Use your Facebook page to give recognition and reward to your loyal customers. Here are some ways to do this:
- Post a ‘Thank You’ or ‘Our Members are AWESOME!’ image or video
- Provide exclusive promos to your followers
- Offer discounts for new people who join your page
- Showcase a video testimonial or success story from one of your customers
- Post photos of your fans who dine in your local restaurant, workout in your gym or shop in your store (with permission of course)
Facebook Promoted Posts
Unfortunately not all your fans see your status updates in their newsfeed. You can increase the visibility of a post through Facebook Promoted Posts. Use this to ensure your post reaches a much larger number of fans. This is an easy, fast and relatively inexpensive way to reach more people. One of the immediate benefits is that your promoted posts are seen by your fan’s friends, which dramatically increases your reach.
It can take some thought, creativity and maybe a little extra cash, but Facebook can drive traffic to your website and through your doors. Yes, Facebook can contribute in a powerful way to your business growth and success.
Need help with an effective Facebook strategy? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!
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