Video Marketing for Small Business is a Big Thing
Video plays a major part in our lives – whether it’s our home television, computers, or mobile phones. We even view videos while waiting at the airport or while standing in line at the grocery store. Years ago, using a video was a trendy thing to do. Nowadays, it’s absolutely essential to marketing your small business. So if you’re not yet using videos to promote your small business you’re missing out big time.
Video has grown to be one of the premier methods to market your business online. On search engines, you will find videos in 70% of the top 100 results. Blog posts and websites with video also attract more clicks than those without. As the best example, brands like Coca-Cola and Toyota are not just making effective YouTube channels; they also embed YouTube videos on their website.
What makes video so compelling?
Movement and sounds grab our attention. We pay close attention to a person’s face, voice, body movement and emotions. With videos, a human connection is created. It does not only inform and entertain the audience; it also builds a stronger bond. That one reason is very important. Your customers and audience can learn, hear and see the people behind your brand.
Most people also access the internet through their smartphones. If you’re on a mobile, what would you rather do – read pages of content, or watch a minute-long video? The same thing works for consumers who visit your website. They are more likely to click and watch a short video than read through all your content.
With videos, you can provide a tutorial or say what you would otherwise write in your blog. People also enjoy watching interesting online videos. They tend to share things that they like. Include a link to your videos on your Facebook, Twitter, Google+, and other social media pages.
Make video marketing work for your business.
Your video marketing success does not depend on having a Hollywood production, getting a celebrity spokesperson, making use of high-tech gadgets or using a professional studio. It does not have to be on par with a TV commercial. Here are some simple tips:
Speak directly and in a candid way to your viewers. Natural is always better. This will make your video more authentic and actionable. Avoid making promotional video ads. You can add a simple “visit our company website and Facebook page” at the end of your video. Keep in mind that when making a video, lighting and sound matter a lot.
Create videos on how to do things as part of your marketing strategy. Having engaging screenshots, a voiceover and a real person on video is always a good choice.
Avoid making a boring commercial about your small business. People want to see funny, interesting and valuable videos – ones they would want to share with others.
Make your videos as short and as brief as possible. Several seconds to just a few minutes can often be long enough. Keeping your audience’s attention for more than four minutes can be very challenging.
Keep in mind that your goal is to drive traffic to your website and get customers to buy your products or avail your services. It’s better if you place your link on the video itself. This way, your link will remain even if your video is shared across several social media sites.
Take advantage of Facebook and YouTube.
On Facebook, YouTube videos are most liked and commented on – YouTube videos generate the highest engagement possible. Videos shared on Facebook often get several shares, which means more exposure for your small business.
YouTube is the second biggest search engine in the world. Based on YouTube Statistics there are more than 1 billion unique users visiting YouTube every month, and over 4 billion hours are spent watching YouTube videos each month. Take advantage of the power of this social media platform.
Video marketing is more than hype or a trend, it’s an important marketing tool that brings traffic and revenue to your small business and it’s here to stay.
Need help making video marketing work for your small business? Let Pamela Finnesand, The Business Maximizer, assist you. Schedule your free Business Breakthrough Strategy Session today!
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