Take Your Email Marketing Campaign to the Next Level

Posted in Marketing | 17 comments

Email is not dead. It remains one of the most effective marketing channels today.

With the number of emails we receive every day, most of us are struggling with overflowing inboxes. We only open emails that really grab our attention, while deleting everything else. This means small businesses using email as part of their marketing strategy are struggling to be seen amidst the inbox clutter. They are in a constant battle for the readers’ attention.

For many entrepreneurs and small businesses, an effective email marketing campaign can bring significant results. It can increase your customer base, generate leads, and grow your brand. However, if your emails are not being opened and the links inside are not being clicked, it’s time to take it to the next level and give your email campaigns a fresh look.

Here are some tips to improve your email marketing campaigns:

1. Welcome Email

It’s a smart move to remind people why your email is in their inboxes. Inform your new subscribers what to expect from your emails. You can even send them exclusive content or a special product offering to help keep their interest.

2. Casual Messages

Make sure that your messages are simple, direct, and not complicated. Use plain language and avoid any industry-based jargon. Using a casual tone is helpful because most email readers expect a human voice in their inbox. Keep your message straight forward and to the point. A short “Tip of the Day” message gets read more often than a lengthy one.

3. Captivating Subject Lines

Think of compelling subject lines. Interesting subject lines gain attention and trigger your readers’ interest. It will help avoid getting your email deleted in an instant. Make it stand out by knowing what appeals to your reader’s interests. This will give your email a better chance of being opened. Avoid vague subject lines such as “Our May Newsletter” or “Weekly Digest.”

4. Call to Action

This is the most difficult thing in an email marketing campaign. Make your email encouraging enough for users to take an action. You have to get your readers to click through to your website, sign up for your newsletter, purchase your product, or request more information about your offerings. Still, you need to provide content that adds value – ditch the sales pitch.

5. Sense of Urgency

If you’re having a promotion, use the words “Today Only!” or “Now!” to bring a sense of urgency. Readers will click your message and read what your offer is all about. It captures and delivers interest. Make them feel that they’ll be missing something if they don’t open your email.

6. Right Delivery Time

Most people check their emails in the morning, so schedule your emails by that time. Weekends have higher click-through rates than weekdays. Also, since Mondays or Tuesdays are usually busy days, they have the highest “unsubscribe rate.” So you have to test different time slots that work for your business and see which days will give you more results.

7. Real Email Address

Use and send from your real email address and not from a noreply@domain.com. You should give your customers a chance to reply or respond. Remember that communication with your customers is very important for your small business. Make it easy for them to send an email reply if they have questions or if they need more information about your products.

8. Targeted and Segmented Emails

Move away from mass mailings. Learn to group your email recipients and send messages tailored to their categories. Sending targeted emails will make them more engaging to your readers. So instead of sending emails to everyone in your database, focus on their preferences. This is one of the best email marketing practices you should use. When you segment your emails, your email marketing campaigns will improve by leaps and bounds.

One last email tip! Avoid spam trigger words. Examples of spam trigger words like ‘Free Money’ and ‘Fantastic Deal’.

Email marketing is an essential element to running your small business. Run and implement a savvy campaign that drives traffic to your website and generates sales. Use it to improve your relationship with your customers.

Need more help with your email marketing campaigns? Let Pamela Finnesand, The Business Maximizer, assist you. Schedule your complimentary Business Breakthrough Strategy Session today!