Boost Your Online Presence with Mobile Marketing
Some Internet marketing experts labelled the year 2012 as “The Year off Mobile Marketing.” It was the year when more consumers switched from using standard cell phones to smart phones. Several studies proved that smartphone owners are using their phones to access websites, shop, browse and research online.
We have also witnessed the continuous increase of people using their smart phones instead of their PC or laptop, and consumers using tablets like Apple’s wildly popular iPhone and iPad. This proves that mobile marketing is already expanding in a big way. The key takeaway? There is a huge audience for technology. Every Internet marketer and small business owner need to get on board or risk missing the boat!
Mobile Marketing is an exciting digital opportunity as most users are spending a huge amount of time on their gadgets and device. Consumers nowadays are more in-tuned to their mobile devices as an influencer in their buying decisions. We can see that this exceptionally big trend is already deeply tied to online marketing.
Marketers and small businesses are challenged to bring mobile-optimized experiences to consumers that are more personal and individually engaging. Smart marketers who had realized this shift have already leveraged their mobile phones and gadgets as an important marketing channel.
Mobile is where the consumers are and where small businesses need to be present. This is one reason why small business owners should focus on effective mobile marketing strategies to nurture their online presence. This year, small business owners and marketers need to focus on mobile apps, mobile commerce, mobile social media, and mobile advertising. They need to offer mobile versions of their websites and marketing campaigns effectively.
Here are three things you can do to get started:
1. Make your website mobile-friendly.
It’s not enough that you have a website. What is important is making sure that it is already mobile optimized. It means that it should be responsive and easy to use on mobile devices and gadgets. It should look good not just on a laptop or PC, but via a mobile device as well. If it looks like a mess on a mobile device, then do what is necessary to make your site mobile friendly.
Make your site is simple by avoiding complex layout and large images. Keep in mind that consumers don’t want to spend lots of time waiting for the content to load. Also, make use of one-direction scrolling and simple navigation. Remove the elaborate animations and unnecessary images from your site.
2. Offer value in mobile apps and mobile ecommerce.
Some brands are also using Quick Response (QR) codes. Make sure that you start offering smartphone-scannable apps to customers. From these, your customers can get in-store and online offers and other information about your product offerings.
If you have a brick-and-mortar store, you can improve your customer’s in-store shopping experience thru mobile point-of-sale (POS). Through this, customers can find more product information, see what they are looking for and make payment using their phones. As an example, PayPal has already launched an app that allows customers to make payment transactions via PayPal thru their smartphones.
Make use of mobile coupons are well. This is an effective way for customers to redeem product deals and specials – no more paper coupons.
3. Be more social.
Of course, you have to blend in your mobile marketing strategies into your social media networks. People are always checking social media apps on their smart phones, tablets, iPhones and other devices. Don’t forget the huge number of smart phone users who are checking their social media networks on a daily basis.
These mobile users would take a product photo and share it on Facebook or Instagram it. Consumers also tweet messages while inside the restaurant or even while on the go. The bottom line… engage with your customers. Encourage them to share photos or post reviews to your Facebook page. You can also create online polls for them to answer.
So make sure that you keep your Facebook pages updated regularly, post relevant tweets and share unique photos on Instagram.
Remember that consumers are spending more time on their mobile devices. Mobile marketing is now your cost-effective key to business growth, allowing you to capture market share effectively.
Need more information or support with Mobile Marketing? Pamela Finnesand, The Business Maximizer can assist you! Schedule your free Business Breakthrough Strategy Session today.
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