Why Your Business May Need a Business Coach
“A coach is someone who can give correction without causing resentment.” ~ John Wooden
Organizations ranging from IBM to Mitsubishi, Home Depot and General Electric have used business coaches for years. The simple reason: there is a documented ROI of at least 5 to 1 on the investment. Business coaching has expanded its reach and benefits to you, the small business owner/ entrepreneur.
Small business owners/entrepreneurs may be great at what they do for their customers, but often they lack the skills to run a business. This is where a business coach is valuable. A business coach is a generalist and can assess all aspects of your business objectively. Your business coach works with you through the changes and helps to minimize the bumps in the road.
Starting or setting up an enterprise for the first time means challenges before you can successfully establish yourself. Your business coach works with you to clarify your goals and to chart the road map to achieve those goals.
The first stopover on your road map is working with your business coach on business planning. This is so much more than writing a business plan, although that is a crucial part of the process. Business planning, a dynamic and action-oriented process, establishes goals, objectives and practices for every aspect of the business.
As an outside observer, the coach’s objectivity permits feedback and suggestions that help you reach your destination without too many delays. A business coach will be able to help you understand how to prepare a business plan that works for your business at its current level. Right now, you may not need ten year projections, but you do need a mission statement, market analysis, and break-even analysis. Your coach will help you build the business plan incrementally.
Another advantage of business coaching for small business owners is to keep track of income generated. The coach helps you make a thorough and detailed analysis of all the income-generating activities, helps you draw up a plan to control expenses and maximize profits and helps you avoid unwanted losses. Your coach assesses your role in the company and how you allocate time to income generating activities.
A business coach works along with you to identify and resolve problems within the company. The right coaching enables you to understand which issues need your immediate attention and which issues may be left to another time. You will able to identify the issue and then draw up the necessary actions to resolve the problem quickly and efficiently.
Your business coach works closely with you to map out and introduce processes, procedures and systems. Time and resource management are two key areas of focus. Your coach suggests areas of skill development and works through the process with you. Playing devil’s advocate to foster effective decision making is another role for your coach.
Strategic planning is another skill your coach encourages you to develop. As your business grows, medium- and long-range planning assumes more importance. Small businesses often make this leap before it’s necessary. However, the current competitive market demands strategic planning for long-term success. Your coach works with you to identify when the time is right.
Your business coach supports the development of your communication skills. Communication is crucial in working with your employees and cementing relations with customers and suppliers. In fact, many top-level executives believe the most effective support from a business coach is in the area of communication.
Contact Pamela Finnesand, The Business Maximizer, today for a complimentary Business Breakthrough Strategy Session to find out how a Business Coach can help grow your business.
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