Tips for Effective Video Marketing
Looking for instant identification and brand recognition for your service or product? Then you may want to look into video marketing, a popular new trend for getting that extra attention on your business. Video is a great way to get people excited about what you’re doing, and there are infinite ways that you can get your message across. Did you know that YouTube gets about two billion hits a day? That’s a huge market of potential customers for you to tap into.
You can post videos on your Facebook and Google+ pages, and on your own website as well. Use video to demonstrate how your product is used. Use video on your website’s “About Me” page to introduce yourself “in person.” Make commercials for your company’s products or services. The possibilities are endless, but the key is to make it fun and relatable.
Whatever you do, the goal of your video marketing campaign is, of course, to draw in more buyers and entice them to pay for your service or product. For a successful video campaign consider the following tips:
- Do-it-Yourself
Sure, you could spend a lot of money hiring a professional videographer to shoot and edit your videos, but start with some simple do-it-yourself videos. There are plenty of tutorials online that can teach you how to capture and edit video, and taking the time to learn could save you a substantial amount of money. - Be Creative
The best way to get people interested in your business is to entertain them. When people are entertained by something, they’re more likely to remember it and to share it with others. Of course increased sales is the ultimate goal, but you should aim to make your videos valuable for the viewer (solves a problem they face) and enjoyable to watch. - Make it Dynamic
Sometimes a video of you looking into the camera and talking is the most appropriate, but when it makes sense, add music, animation, montage, infographics, live whiteboard, or other dynamic components to keep your viewers interested. A good video should contain something of visual interest and some sort of audio component. Make the most of video’s capabilities to make your business video stand out from the crowd.
Need help developing a video marketing campaign for your business? Pamela Finnesand, The Business Maximizer can assist you! Schedule your complimentary Business Breakthrough Strategy Session today.
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