4 tips for creating small business success

Posted in Business Coaching | 10 comments

Owning and maintaining a successful small business has its challenges, but if you are open to learning, personal growth and hard work you can create an amazing business that ensures the stability of your future. Here are 4 key elements to consider:

 1.      As a small business owner you have to wear many hats, especially when you are first getting established. When you’re first starting out, you are not only chief executive officer but also your own accounting, marketing, human resources, and information technology departments. For most small business owners, it takes awhile to work up to the financial ability to hire employees, which means you have to learn how to do it all yourself. This gives you an intimate understanding of the inner workings of your business, and makes you better equipped to navigate the business world. A good sense of business management (in all areas) will drastically increase your odds of success.

 2.      A critical element to small business success is getting to know your customers on a one-on-one basis. So many customers appreciate the personal touch that a small business can bring, and as long as your prices are competitive, they are more likely to want to do business with you than with a larger, more impersonal company. If you are friendly, knowledgeable and determined and prove to customers that they can count on you, they will not only continue to do business with you but will also be more likely to talk about you to other potential customers.

 3.      The catch to number two is that customers have to know about you in order to do business with you. Effective marketing is essential to every business, but you don’t have to spend a fortune to spread the word about your products and services. Take advantage of social media, and focus your efforts on a small local area to start. Even in today’s internet age, the word of friends and family still carries more weight than nearly any other factor, and today’s word of mouth also encompasses social media, customer review websites like Yelp, and testimonials from your existing customers. Get the word out about your business any way you can and don’t be afraid to ask others to help spread the word.

 4.      Talk to other small business owners and scope out your competition to gain helpful information and tips that can help you create success and longevity. Learn from the mistakes and successes of others, incorporate strategies that work and take the time to learn about what to avoid.

 With hard work, determination and a positive attitude, your small business can thrive. Need more help creating your successful small business? Pamela Finnesand, The Business Maximizer can assist you! Schedule your complimentary Business Breakthrough Strategy Session today.