8 Ways to Keep up with Business Trends
Trends are constantly shifting; they come and go fast. It’s so fast-paced that most people miss the incredible opportunity and advancement that it can deliver to their business.
No matter what your role is in the organization, by staying updated with trends, you’ll identify growth opportunities and gain more experience and competitive advantage. This, in turn, increases your professional credibility, relevancy, and value.
For business owners, staying updated and keeping up with trends can bring you ahead of the curve.
Trends are idea-starters and vital to business growth strategy. It makes your business relevant. When you discover why these trends work, it becomes easier to apply them to your business. Though sometimes, it is tough to keep up with trends and find out which ones should you spend time tracking.
Check out these tips to help you stay on track with the trends and developments in your industry.
1. Read newspapers, consumer magazines and news sites.
Scan news and articles that are relevant to your industry. Journalists can sometimes spot those industry trends that you’re not aware of. You’ll gain more insight and an outsider’s perspective as well.
2. Watch or listen to videos and podcasts.
The Internet is saturated with audio and visual media that you can take advantage of. Check out interviews with industry leaders. The information shared by other people can be valuable, and you’ll gain a deeper understanding of the current trend.
3. Subscribe to trade journals and online newsletters.
This is the easiest way to stay in the loop about specific issues in your industry. Have it delivered to your email inbox so you can read it even while you’re on the go. You can even print the important ones so you can focus on them. Whatever approach you take, make it a habit of going through them each day.
4. Browse online forums or discussion boards.
Find forums and discussion boards that give full insider-information tailored around specific industry trends and topics. Check LinkedIn groups as these are an underutilized resource for accessing industry experts. As you learn from other people, take the time to participate in the discussion and share what you know. Also, take it as an opportunity to network and engage with other industry professionals.
5. Take part in face-to-face networking
Get yourself out of the office and network inside and outside your industry. Attend conferences and local industry events as these can be a rewarding way to stay in the loop on industry news and even future trends. Reach out to industry suppliers, customers, and business professionals regularly. You can even learn something from your competitors that you can use to your advantage.
6. Use trend monitoring tools.
Take advantage of online tools like Buzzfeed Tech, Google Alerts, and Google Trends. These tools notify you so you can monitor the industry. Use that information to identify which trends are relevant for your marketing campaigns.
7. Track online sources and social media channels.
Social media is the perfect place to connect with clients and monitor trending topics. Check out Facebook and Twitter to see what people are talking about in real time. This will help you stay relevant and find ways to provide what your customer needs. Read high-quality blogs relevant to your industry to know other people’s opinion on current trends. You can also get the latest updates from individuals and organizations by joining LinkedIn groups. Check social media pages of industry leaders and professionals who are in-the-know, and learn from them.
8. Find a mentor or industry buddy
Mentors don’t simply guide, support and help solve your business issues; they’re a great source of insider industry knowledge. They can provide you with new insights and a better perspective on the market. Catch up with your mentor or industry buddy; ask them about the projects they’re working on or their insights about the latest news.
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