8 Ways to Create a Highly Engaging Event Experience

Posted in Business Tools & Resources | 12 comments

Engagement is vital. See how Facebook provides a multi-media approach to communication and gives people an engaging experience. People see updates they want and content that are tailored to their interests. What if you could deliver a personalized and equally engaging experience at your business events?

Pushing your brand’s reach, creating moments and generating conversations that matter to your audience are just some of the most challenging tasks vital to making your event a successful one.

Remember the goal for any event is to engage your audience, increase participation and create a memorable experience.

The more engaging your event is, the more people will be compelled to take the next steps. The key here is to incorporate that connection at every stage of the event. It is vital that event attendees connect with you, your brand and with fellow participants – before, during and after the event.  There are simple things you can do to ensure that your event attendees enjoy a rich, highly-tailored event experience.

Here are some tips on how to expand your audience, improve your connections and create a personal event experience that will keep people engaged.

1. Segment attendees
Before the event, take time to know who your attendees are. Use the data in the registration form to check their profiles, demographics and interests. This way, you can start planning how you can deliver a personalized experience and make the event helpful for each one.

2. Listen and evaluate
During the event, continue to capture the focus of your audience. Find out and understand what they need, think or say about your brand. Identify key topics to facilitate the conversations. It is vital that you satisfy the needs of your attendees.

3. Choose an unusual location.
You can always hold your business events in other places, not just in conference centers. This will bring anticipation and spark the creativity in participants.

4. Cast a wide net
Use social media to expand your event attendees and generate valuable buzz before, during and after the event. This adds impact and gets people talking. Share program or session highlights. You can also send push notifications to attendees’ mobile devices to remind them and create more momentum. Make sure to have an official event #hashtag. You can share key updates during the event and ask for feedback after the event.

5. Facilitate connections among event participants.
Since the goal of most participants is to network, encourage them to make connections with one another. Make this interaction as smooth as possible.

6. Make attendees be part of the experience.
Find ways you can help the attendees make the event their own. It will create more engagement if people feel that the event is designed for them. One way to do this is to deliver rich content that meets their needs.

7. Create your own media during the event.
You can set-up a live video of your event for people to see. Also, encourage attendees to upload their photos in the official event gallery.

8. Capture attendees’ activity
The event is just the start of the engagement. When it’s over, continue to keep in touch so you won’t miss key opportunities. Make the event live long after. Follow up and use event activities and attendees’ information to make it more meaningful.

Whatever you plan to do for your next event, by making it more interesting and involving your audience, your events will be significantly engaging and successful.

Looking for more ways to grow your events?

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