7 Ways to Make your Blog Post More Shareable
Do you wonder what it takes for a blog to go viral on social media sites?
Most businesses aim to build their brands and extend their reach via social media. If one of your goals is to rack up likes, tweets, pins, and +1s, then shares on social media are vital.
Content needs be something special or unique for it to be shareable or likeable out there on social media. The challenge is to know what your audience is looking for, what they love to share and how to make the content on your blog go viral.
How do you go about making content shareable? Here are some ways to make the content you write for your social media marketing campaigns become contagious:
1. Make sure your social sharing buttons are prominently displayed
Make it easy for your readers to share your content with just one click. The look, style and placement of buttons on your blog page are important. Social sharing buttons at the top of the post work as proof (readers are more likely to share the post with high share numbers). While buttons at the bottom at the page allow readers to share it once they’ve finished reading the article.
2. Be thought provoking
Create content that inspires thought and helps your readers ponder something. There must be something in your content that makes readers respond, react or care. When content is valuable, it provokes readers to comment and leads them to share it, and this is what makes it go viral.
3. Add humor
Don’t make your readers leave because you have a boring post. Give them a good chuckle and tickle their funny bones instead. This increases the chances of your post getting shared. Get them to feel excited about sharing the content with their family, friends and network. People share things with others that make them laugh and they are happy to share it too. You’ll surely get a lot of attention if what you write is hilarious. Just remember to avoid being offensive.
4. Break some news
Current news and trends never fail to gather attention since people enjoy discussing the latest happenings. It is important for you to stay on top of your game and be informed especially with the latest news on your industry. You can simply check out Google trends or Twitter as to what’s currently trending. Write a worthy post about it and be one of the first few to break it to your readers. By starting a conversation, you increase your chances of having your content shared.
5. Get visually delicious
Make your content more exciting and edgy by integrating multimedia. Adding videos, images, infographics, etc. makes your post more interesting to share and “pinnable” as well. These tend to capture interest and make people stop and pay more attention to it. These forms of multimedia enrich, boost engagement and bring power to your content, thus making it shareable.
6. Provide lists and “how-to” tips
Make your blog a source of knowledge and valuable information with your lists of ideas and posts with simple instructions. Readers are always searching for ways to do certain things and reading content with a variety of “how to” tips is always interesting.
7. Use a super-shareable headline
An enticing, clickable and irresistible headline captures attention and drives more social shares. Make your headline draw massive attention to topics that really matter. It will make your post stand apart from the rest. It’s difficult to write alluring words that excite, and get visitors psyched about reading your post. But it is worth it in the end.
Here are some examples:
- 10 Incredibly Honest Confessions from Salespeople
- Emergency Tools You Should Never Leave Home Without
- 3 Best Methods for Peeling an Apple
- Create an Eye-Catching Infographic in 5 Minutes
Even if your blog posts don’t turn out to be viral sensations, you can possibly ensure that your posts are worth sharing through the ways listed above.
Are you interested in making your blogs more shareable?
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