7 Essential Tips for Marketing to Millennials Successfully
You may not realize it, but one of your largest groups of target customers are the “Millenials”.
Who are they? Understanding Millenials is very important. Millenials are young adults ages 18 to 34 who represent the biggest generation nowadays. They are tech-savvy and considered the most influential generation of consumers.
Most of them are not brand obsessed. Some millennials return to brands only if these brands have earned their trust, and have gotten to know them. They have high expectations, expect responsive support and seek seamless experiences across every digital platform. Since this was the group initially hit by recession, they are also budget-conscious customers.
Business owners and marketers have to work harder, to not only reach, but also retain their Millenial customers. After all, this hashtag-and-selfie-obsessed generation have enormous purchasing power.
How Can Your Brand Reach Millennials?
1. Be Where They Are
Millenials spend most of their time online. Boost your website’s presence and create a strategy for your entire social network. Be a brand that they want to associate with or a brand that shares their values.
2. Pay Attention to Their Needs
Once you have established your social media presence, respond to Facebook comments and tweets. These are invaluable, as they provide you with personalized customer feedback. You can add value to your visitors experience through customer loyalty programs, access to product launches and hosting special events. Visitors value your replies, so make sure you engage with them at every opportunity.
3. Get Interactive
Most Millenials are willing to interact with brands particularly on social media. They seek authentic engagement from a human face, not a brand or a social media department. They are likely to give feedback and share their needs. Ask them to post a photo of their latest purchase, their weekend plans, etc. Direct this interaction by creating interactive content like polls, games, and quizzes.
4. Be Relevant and Engaging
Millennials want content that is useful and provides them with value. Since they spend most of their time on the internet and social media, they simply don’t rely on what you have to say. Instead, they do their own research and take action from there. A brand that brings useful solutions to their problems is most likely to get their attention.
They also like being involved in the community and are passionate about a variety of causes. Invite them to your next marketing event or charity project. Millenials are likely to participate.
5. Encourage Product or Service Reviews
Most Millenials trust their peers and network for recommendations. They also consider user-generated content as a valuable information source. Actively seek their input and encourage them to share their experiences with your brand. This is one reason why Millenials can be effective brand advocates and evangelists. In fact, the best way to spread your brand’s message is to have Millennials themselves spread it.
6. Consider Discounts and Loyalty Programs
Millenials are into creating an open give-and-take relationship. They are also smart shoppers who are inclined to find a great deal online. They are also more likely to choose a brand that has a rewards program. For them, loyalty and advertising comes with something in return. The best way to keep them engaged is to continue providing them with discounts, coupons and rewards to boost their interest.
7. Rock Your Mobile Marketing
Millennials are the most tech-and-research-savvy mobile-obsessed generation. They connect to almost everything. They prefer brands with a strong social and mobile presence. In fact, more than half of them go online using their smartphones and tablets. The challenge here is to be able to integrate your mobile marketing program with their browsing habits. Acknowledge the reality that Millenials are making their purchases thru their mobile devices, and that they won’t stick around if they can’t view your site on their devices.
Marketing to Millenials isn’t too hard. You simply have to meet them on their ground and meet their expectations – whether it’s online, social, or even traditional means. Provide them with customized, targeted marketing and content that speaks to their needs.
Developing a Millenial-focused marketing strategy is a must and an opportunity to grow your business successfully. Like any new marketing strategy, it is not a small undertaking. The key is to continue to identify your brand’s Millennial marketing rhythm to see more returns for your marketing dollar.
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