6 Winning Strategies to Increase Online Sales

Posted in Marketing, Sales | 15 comments

As a small business owner establishing an ‘online store’ you need a strong sales strategy in place. Simply having a website and some social media pages to promote it is not enough. You need to find ways to convert your web visitors into customers. Engaging with your visitors and converting their interest into a transaction requires focus on your sales and marketing strategy. that will.

Try these strategies to help drive traffic and increase your conversion rate:

Strategy 1: A website that sells.

Your business website exists to generate leads and make sales. Having a static-brochure-like-website won’t do much of either. Design is very important. Think of your website design as the front-door of your online business. A visually appealing website with great content will make people browse longer. *Remember that everything on your site should funnel visitors to an opt-in or a purchase page.

Strategy 2: A call-to-action.

What is your aim when people visit your website? Once you get people to your site, you need a strong call to action. Make sure that you’re leading them to that opt-in or purchase page.

Sometimes it helps to develop a sense of urgency in your content. You can do this by offering additional bonuses if they buy during a certain time frame, a limited price discount, or by offering in item on a limited quantity.

You can also try the up-sell strategy by offering them a product or service upgrade. Cross-selling is where you offer the customer products that would complement their purchase. People will be less likely to abandon your shopping cart when you encourage them to buy more!

Strategy 3: Optimize your storefront.

Optimize your website. From your content, photos, and product descriptions, to your title tags, and Meta tags it’s all important. Search engines love well-written and relevant content. If you are not sure how to optimize your site for sales, enlist the assistance of an SEO specialist to help you. Click HERE for a free report ~ 10 SEO Tips for Your Local Business.

Strategy 4: Enhance your service.

Ensure that your customers return and spread the word about your online shop. Give them the best sales experience possible. Respond quickly to their queries – a live chat function on your site is a great way to do this. Offer monthly freebies, loyalty discounts or contests to make the shopping experience with your business more enjoyable. When you have a strong relationship with your customers, they’ll have more reasons to return to your site, make a purchase and invite their family and friends to do the same.

Strategy 5: Build relationships.

Today’s market is about engaging with customers and establishing good relationships. People want to do business with companies that they trust. Make sure your customers feel that you care about their needs. They should look at your product and services as a solution to their problem. The best outlet to do this is through social media and forums. Rather than concentrating on promoting your business on social media, connect with your customers, create a conversation, join discussion groups and become a trusted advisor.

Strategy 6: Be visible.

Include your website URL everywhere – in your email signature, on all your catalogues, brochures, shopping bags, posters and signage. Don’t miss any opportunity to promote your products and services. Everything that references your business must work together to generate more leads and sales.

Not sure what your online sales strategy should be? The Business Maximizer can assist you. Schedule your free Business Breakthrough Strategy Session with Pamela Finnesand today!