6 Effective Social Media Marketing Strategy
Social media is big and powerful – and it is getting bigger and more powerful. Successful businesses incorporate social media sites like Facebook, Twitter, Pinterest, Instagram, and Google+ as part of their marketing repertoire.
As an entrepreneur, you have an active presence on those sites. But still, it is more than collecting Facebook fans and followers, getting re-tweets or getting YouTube views and subscribers.
The key in generating great business results is to have a great social marketing strategy.
Here are 6 social media strategies to help you take control of your social channels.
Strategy #1: Social Goals and Mission
Will you use social media for your traffic, PR (page rank) or SEO (search engine optimization)?
Create, clarify and prioritize your social media marketing goals and missions. Your goals and missions should always be relevant to your overall business mission. Determine what your business needs are and identify exactly how social media can contribute to reach your goals.
What do you want to get from social media? It can be to:
- Increase brand awareness to boost business sales
- Gain high website traffic
- Build relationships with customers
- Create a buzz for your new offerings
- Improve customer service
Strategy #2: Social Listening
It is better for your social network to thrive with conversations than to remain stagnant. When you listen and take part in these discussions, you’ll get more ideas and feedback on what your customers both need and want.
When you hear them, take the time to respond.
Acknowledge people who post their comments and reply to your posts. Answer their questions and participate in the discussion. And remember that when you act, be a person with a brand voice and not simply a business entity.
Strategy #3: Social Customer Service
Make your social channel work to help people see how you treat your customers.
Don’t lose your customers by ignoring their tweets or posts on your social media page. Doing this will make them turn to your competitors to seek the answers to their questions. When you respond to their personal inquiry in a timely manner, you consequently establish trust and build your authority.
Address every negative feedback with patience and respect. If a customer complains, see it as an opportunity to respond about how you’re working to solve their problems. Don’t delete the post, just reply and send a private message to fix the problem.
Strategy #4: Social Content
Your social media approach would be meaningless without great and influential content.
When creating your content consider these 3 important elements:
- content type
- time of posting
- frequency of posting
Posting status updates or advertising your products is not enough to get people to do business with you. You have to create content that will influence them to follow your business and turn them into a repeat customer.
Bombarding them with your “selling posts” will only drive them away from your page. It’s better to share posts that users will find useful, like money-saving tips, DIY (do it yourself) tips, free samples, etc.
Your posts can also be –
- inspiring quotes
- insightful infographics
- helpful resources like websites and online journals
- instructional videos
- customer testimonials
- product photos
Strategy #5: Social Community
Most social marketers determine the strength of their social community by the size of their fans and followers. Using it as performance indicators can make things go wrong.
What you have to establish is a community and not an audience. It’s not enough that you blast them with an abundance of brand information and messages. Social media is about engagement and not simply a publishing platform. You build your social community by engaging with them.
Strategy #6: Social Measuring and Monitoring
Social marketing is not all about posting content on your social networks. You also have to track and review to see what is working and what is not. You want to have an idea of how successful your engagement is and how many people have turned into influencers.
Here are some stats you can focus on:
- follower growth
- traffic and leads from social networks to your website
- the content with the most clicks, shares, etc.
- the number of comments received
- increase in social interactions
If tracking seems to take too of your time, do it monthly or make use of other means to help you track data. You can check the built-in analytics that Facebook and Twitter both have. There are also free tools that you can use for tracking like bit.ly, Google Analytics, and Hootsuite.
Looking for ways to optimize your social media channels?
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