5 effective ways to build your email marketing list
Yes, social media marketing is thriving, but email marketing is not dead. When done correctly, email can be an incredibly powerful marketing tool. Email marketing moves the conversation into a personal environment (your inbox) and provides you with a direct line of communication to your customer. Think about how often your customers check their emails – dozens of times each day. As a business owner / marketer, you have to be where your customers are.
So, who are you going to email? Without a list of subscribers your email marketing campaign is dead before it starts. Here are some proven ways to build your email list:
1. Make your optin offer compelling
It is critical these days to provide a VALUABLE free offer or gift to customers as a way to get them on your subscriber list. A free e-newsletter subscription is no longer enough, very few people are looking for another newsletter in their inbox.
Offer a compelling, immediate free gift that will instantly benefit your potential customers. eBooks, whitepapers / reports, a video training series or instant access to an educational webinar can be great optin offers that attract people to your list.
Don’t forget to let people know what to expect now that they are on your list.
2. Make your optin form prominent
The easiest way to get subscribers is to integrate an email optin form on your website. Place it “above the fold,” across the top in the header or in the right-hand sidebar for more visibility.
You can also add an opt-in form to your checkout process. This is for customers who are interested in receiving future offers and discounts. Another option is to consider a pop-up form.
3. Make your optin form simple
You’ll attract more subscribers when you require less sign up information.
The easier it is to do something the more likely people will do it. When signing up is as easy as typing in their email address, you’ll see more people signing up. Do not require their phone number. Once someone has become your customer, then you can get more detailed information from them.
4. Optimize your website for more email subscribers
Be sure to place your email optin form on key pages of your website. Ideally, your optin box will show up on every page of your site so that it doesn’t matter what page potential customers arrived on, your free offer will be visible.
5. Promote your free offer
Promote your email offer everywhere you interact with your customers. Here are some important places to advertise your free offer / your email list:
- Email Signature(add the link to the bottom of your email)
- Blog articles signature
- Social Media sites
- Offline Advertising (add it in your brochures, flyers, business cards, etc.)
Looking for ways to build your small business email list? The Business Maximizer, Pamela Finnesand,can help you.Schedule your free Business Breakthrough Strategy Session today!
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