4 Ways Small Businesses Can Use Facebook Live
Facebook remains as the most influential social media site. This is because when it comes to engagement, video attracts views and shares enormously. Now, Facebook harnesses the power of video to allow people to go “live” and share on social media in a matter of seconds.
Facebook Live is already becoming a hot medium for people who want to improve their social media engagement, especially entrepreneurs, small business owners and marketers. They see it as an opportunity to create a better brand experience, inspire and ignite their Facebook followers.
As social media gets noisier and today’s attention span gets shorter, Facebook Live video captures attention and gives your audience a way to interact easily. It lets you broadcast in real-time and connect with your audience in the push of a button.
With Facebook Live, you can share ideas and receive immediate feedback as you converse with your followers. It’s already built into Facebook so there’s no need to look for an app or create fancy videos. Viewers can react thru comments, thereby generating engagement in real time.
Also, you won’t need to spend much time writing blog posts, sending newsletters or utilizing all avenues to reach your targets. You can also repurpose the content by embedding it into your blog and website. It’s definitely worth using Facebook Live as part of your marketing plan.
There are several ways to capitalize on and take advantage of this new outlet. Take a look at some of them.
1. Show behind-the-scenes
Your fans and followers would love to see some behind-the-scenes look of how you work. Facebook founder, Mark Zuckerberg, did this and took people on a behind the scenes tour of his company.
Most people would love to see things that other people don’t have access to. Think of what would interest them or better still, ask them. Share what you are comfortable sharing. Give them an exclusive view of the side of your business that they’ve never seen before. Show them how your team works and relaxes. Let them meet the people in your business, what your workplace looks like, or how you prepare those products for them. This in turn creates a personal connection and even builds trust.
2. Promote and broadcast live events
Are there events that your fans would love to know about? Then share details of your events live! You can also do this to stream a live event, for instance, if you’re attending a conference. You can broadcast interviews that will keep your viewers tuned in to your live video. Don’t forget to answer any questions your viewers might have and engage with them while filming.
This also works for businesses who host conferences, shows or other events. They can live-stream it for followers who cannot attend the event.
3. Answer FAQs
Use Facebook Live to enhance your customer service as it makes interaction more immediate. Have a Facebook Live video session to answer the most common questions that your customer service team receives. You can also let your followers know the specific schedule that you’ll be on live, to answer their comments and questions.
This puts the human touch of your business in the spotlight. Use Facebook Live to deepen your connection with your customers. Those who will be able to do this can expect a boost in sales, trust, and an improved brand image.
4. Product launches, demos and breaking news
Facebook Live is the perfect outlet to create more excitement on your newest offerings. Give your followers that hint of what to expect. It’s an opportunity to bring anticipation that would lead to more sales when you launch your offerings formally in the market. Then schedule another Facebook Live video for a sneak peek when you’re about to unveil the product.
Also, unboxing products and doing product demos can really be fun for your followers as you show creative ways to show uses of your products. Don’t forget to share interesting news with your audience.
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