2 Big Changes You Can Include in Your Business Strategy
Some people are comfortable with the way things are working and don’t feel that change will help their business grow. But most successful people and business owners aren’t afraid to make changes. They recognize the need for change early. They look for areas where they can improve and embrace it.
If you want to achieve growth and success in 2016, your business can start developing strategies to remain competitive. It is important to stay ahead of the curve instead of staying on board with everyone else.
Here are two of the biggest trends that will change the way businesses reach out to consumers in the coming months, which you can adapt for your small business.
Focus on Building Loyalty through Relationship Marketing
Your business won’t thrive on new customers alone. This is why forging long-term personal engagement is very important as consumers want an ongoing relationship with a brand they trust.
While building personal relationships with customers is essential, you still have to go beyond this. As more consumers turn to their smartphones for reviews and feedback, it means that keeping in touch with customers and offering great service are not enough.
It is vital that businesses focus on offering the best buying experience. This relationship needs to be long-term, something most consumers seek from a brand. This is about building stronger connections with customers, resulting in long-term loyalty and improvement of lead generation opportunities.
For instance, coffee giant Starbucks has been mastering relationship marketing for years – from offering seasonal drinks based on customer feedback to afternoon discounts and a lot more.
Customers want to know that they are important to your business; thus, it is important that you provide them with a meaningful, personalized, and lasting experience.
Invest in Mobile Marketing Strategy
Google has confirmed that more than 50 percent of their monthly searches are made from smartphones. From this, we can see that mobile will be more prevalent in business, creating new challenges and opportunities as more consumers are on-the-go and business owners and marketers need to catch up.
Mobile strategy will play a critical role in the success of a growing number of brands this year. Location-based marketing and mobile payments will take precedence.
Mobile serves as the main touch point of the consumer’s path to decision-making and purchasing behavior. With the continuous development of mobile functionalities (apps, push notifications, check-ins, etc.) and technology, businesses owners have to focus on their mobile strategy.
If you’re an online business owner, check how your website looks on mobile devices. Also, ensure that your emails are optimized for reading across all devices. And don’t forget to take advantage of essential mobile tools and functionalities.
For brick-and-mortar stores, mobile adds value to a customer’s in-store experience. As a physical store small-business owner, you can include these in your strategy to help you to reach out to more mobile consumers.
- Provide location-based offers
- Reward social engagements
- Offer the same deals online and offline
- Provide “tap-and-collect” in-store pickup service
Need help as you bring change into your business this year?
Start by watching our business-altering video titled “The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How to Overcome Them All.” We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. http://maximizeracademy.com/
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