10 Small Business Blog Ideas
Having a business blog and keeping it updated is one of the best ways for businesses to stay active in the online world. It is the key to successful content marketing. It brings several benefits from keeping in touch with their customers to reaching prospective clients. It helps boost your online presence and your Google ranking.
But like many small businesses and entrepreneurs, you may often find yourself asking, “What should I blog about?” Initially you can blog about your products or services, your industry and your expertise (keeping the hard sell out of it of course). But on an on-going basis, you’ll have to do more than that.
It’s a challenge to keep your content fresh and relevant on your business blog. Finding the right content and coming up with blog post ideas can be difficult. You want posts that interest your readers and subtly help promote your brand at the same time.
Test out some of these ideas the next time you find yourself staring at a blank blog screen.
1. Create an Infographic
Infographics are very popular right now. They are quick and easy to digest. They can be informative or just used to create a thought or feeling. Businesses are sharing infographics on Twitter, Pinterest, Facebook and other social media sites. The combination of text and images is a great way to inform and simply entertain your customers.
2. Top Post Format
What’s the best out there? People are interested to know what or who ranks on top of any category. Gather data and create a post that informs.
3. How To’s
Your customers are also curious about how to do things and they are searching for online help. They usually head to search engines when they want to find out. Create a “How to…” post about a topic in your business to help your readers. An informative step-by-step post can be very powerful, even better if you can include photos and videos on your tutorial posts.
4. Ask and Answer Questions
Add a question to the end of any of your blog posts. Ask your customers a question and share the best and most interesting answers in your subsequent posts. Also, encourage them to ask questions that you will answer in the comments section or provide an answer to a common question in its own post. This Q&A format helps your customers feel they are a valuable part of your business.
5. Client Testimonials
Potential customers want to know real people’s experience with your products and services. Showcase real people and clients who are using your products and services in your blog post. Ask for testimonials from your most satisfied customers and put them in the spotlight. Write a post quoting their praises or their story. Show your appreciation for loyal customers. Include photos to create more visual interest in these posts.
6. A Day in Your Business Life
Give your business a face. A casual and entertaining post always brings out the human side of your business. You can share a normal working day scenario to give visitors a feel for your company. You can create posts about new team members or share photos when you celebrate success with your team.
7. Share Links
It’s great to share links from relevant blogs that your customers would find interesting. They will appreciate that you are about more than just self-promotion. Share articles or news stories that connect with your product or services. Of course, you need to reference the source and let them know about it. Not only will this build your network, but it will also encourage other business blogs to share your posts as well.
8. Current / Upcoming Events
Share your experience and honest opinion when you attend conferences, events, trade shows and other industry gatherings. Create a post about the presentation you gave / attended, who you met or what interesting things you learned.
9. Opinion on Relevant News
Choose current events that interest your readers and potential customers. Put your own spin on it; even better if you can link it to your business. Create a post sharing your opinion, good or bad, about a hot topic in the news. If you take a side or a strong stance, you will receive more comments from your readers. But always remember to respect alternate viewpoints. A spirited discussion is great, just be sure to keep it professional.
10 .Lists
Keep an eye on lists that would be interesting to your customers. List-based posts are popular because they are easy to read and digest. You can create a simple list on Great Books to Read, Websites to Checkout, Facebook Pages to Follow, Food to Try, What to Bring When You Travel, the possibilities are endless.
Looking for ways to be successful with your content marketing? Pamela Finnesand of The Business Maximizer is ready to help you create a powerful editorial calendar that drives traffic to your blog. Schedule your complimentary Business Breakthrough Strategy Session today!
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