10 Key Social Media SEO Tips for Small Businesses in Alaska
To remain competitive, posting valuable content is not enough. Customers want something that they can share with others on their social media sites. When content is shared, this increases both your search and social media visibility. This is how Social SEO works: optimizing social media platforms such as Twitter, Facebook, Google+, and Instagram to promote website content.
As a small business owner, you can use social media to boost your visibility in search results. It is an opportunity to build links to your website, establish followers and grow your online business.
Here are 10 simple yet effective social media tips to boost your SEO:
1.Get social with sharing buttons
Make your content easy to be shared on Facebook or retweeted on Twitter. Place social media buttons on your website to make it easier for readers to share your content. Highly visible social buttons for Google+, Facebook, Twitter, and Pinterest act as fuel for your users as these buttons increase the number of links and shares.
2.Personalize social engagement
Give your brand a personalized touch by nurturing your fans with a humanized experience. This strategy tends to attract more followers and keep your current ones engaged. The more active your social media presence is, the higher you’ll rank in search engines.
3.Optimize your social media profiles
Ensure that your social media profiles describe your brand completely. Do this by:
- Using keywords and phrases that people use when making a search
- Including your address, city and state on your profile to optimize local searches
- Including your website and blog link in your profile
4.Optimize content for social media
Write for your followers and not for search engines. Create content that is interesting or informative enough that it makes people want to share it on their social pages as well. Engaging content improves your website ranking and is likely to get likes, retweets, repins, reshares and comments when shared on social media platforms.
5.Influence social sharing
All those shares, likes, comments, retweets, favorites and +1s all count in increasing your credibility and authority. Think of ways you can encourage your fans and followers to do this. For instance, post interactive surveys and then ask people to “like” or “share” the post if they agree with it.
6.Make content shareable
When you create content that people like to share, you are building more inbound links. This content is not just your blog posts. It can also be Facebook status updates, tweets, photos, videos, infographics, etc. The more people are engaging with your content, the more authority you create within your social platforms. Quality content brings more shares and more links, thus, increasing your SEO value.
7.Optimize images
Add compelling images to your article. These images help sell your content, by making people read and share your content as well. Just ensure that your images are relevant. For optimal results, don’t forget to include keywords in the image alt URL, tags, and anchor text to make it easier for search engines.
8.Build Google Author Rank
Google allows the content author to associate his or her content with their Google+ profiles. This ensures that their Google+ profiles and account are linked in search engine results, vital for establishing credibility for your content. Not only does it drive recognition, it also builds trust with your audience.
9.Improve engagement in Twitter and Facebook
- Use hashtags to increase engagement level
- Engage with your fans and followers
- Respond to comments, questions and compliments regularly
- Keep your content fresh and interesting
- Avoid bombarding your social page with advertisements
10.Create Google+ Local listing
Most consumers search for local businesses online. It would be your loss if people can’t find you online, so it’s vital that you optimize your list in Google+ Local. Just make sure to keep all your information and details about your business updated, such as your address, contact number, email, working hours, etc.
Interested in learning more about boosting your social media SEO?
Download your free report on Social Media Optimization.
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