Manage Your Small Business Blog Effectively
Maintaining a blog is challenging especially for small business owners. With millions of business blogs competing for attention and readership, you need to find ways to keep up.
Blogging shapes the online reputation of your business, attracts potential customers, you establish your brand (or yourself) as an authority in your niche, customers and followers stay updated with your business, and you receive a good search engine ranking.
Your blog is something that needs your time and energy. Since it should be a part of your marketing campaign, you should stick to it and keep your blog current, relevant, and fresh. Your business blog is not something that you can just put up and then neglect in the long run. When you do this, customers will somehow feel that you’re not reliable enough. It can also be damaging to your reputation as readers will perceive your lack of long-term goals and commitments.
Sometimes it can be overwhelming and you might even feel that it is a burden to maintain a business blog. Your blog has an impact on your business and it is also essential to the growth of your company. Knowing this means you need to learn how to effectively manage your blog.
Still, the problem is most business owners and entrepreneurs really find it hard to maintain and manage their respective blogs. Don’t worry; there are ways to manage your business blog.
Rules for Effective Blogging
1. Make time for blogging
Blogging requires work since your blog won’t update by itself. Give it time no matter how busy your schedule is. It shouldn’t be too hard to squeeze in a few minutes working on a blog post, right? Post content regularly and find a writing routine that works for you. You can initially schedule to write a post one time a week, and work up to 3-5 times a week. When you do this, customers and potential buyers will have reasons to visit your blog regularly. Once you set aside a few minutes, you’ll see that you’ll have decent posts by the end of the week.
2. Establish a clear set of goals
This goal gives you the inspiration to keep sharing relevant information with your readers. Blogging without any clear goals won’t give you any results. Plan what you want to achieve and work on it. This will keep you on the right track. When you have a goal, you will stay focused and it motivates you to achieve your goals.
Your blogging target can be:
- To build your community or a network of trusted associated partners
- To generate leads and increase sales by 10% every week
- To leverage your business blog as a promotions or contest site for your business
- To use it as a communication channel to engage with your customers
- To increase media exposure
3. Respond to comments
Acknowledge and respond to questions and comments in your blog posts. Treat your online customers and readers with the same respect when you speak to people face-to-face. By engaging with your readers, you help your business grow in many ways. When you comment, you become more accessible and bring warmth towards your readers. There is a higher chance that your comment response will lead to more business sales.
4. Invite guest bloggers
Allow guest bloggers to share their insight on your business blog. Your guest bloggers can be professionals in the industry, people from your network, or your company employees. This is one way to have different perspectives on your blog. Your readers will appreciate this as it will spice up your blog and add quality content. You’ll also gain more traffic in the long run.
5. Have fun!
Look for the fun part of blogging. It can be anything from brainstorming for creative ideas to replying to comments, or writing a giveaway contest for your readers. Remember that blogging is enjoyable. It is very important that you do something that you love to do. It is easier to blog when you’re having fun at it. When you find it enjoyable, you won’t be forced to write blog posts. Soon you’ll realize that blogging really is fun!
Looking for effective ways to maintain your business blog? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!
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