8 Ways to Keep up with Business Trends

Trends are constantly shifting; they come and go fast. It’s so fast-paced that most people miss the incredible opportunity and advancement that it can deliver to their business. No matter what your role is in the organization, by staying updated with trends, you’ll identify growth opportunities and gain more experience and competitive advantage. This, in turn, increases your professional credibility, relevancy, and value. For business owners, staying updated and keeping up with trends can bring you ahead of the curve. Trends are...

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5 Easy Ways to Stay Top of Mind with Your Customers

In this age of social networks, multimedia channels, and smartphones, making customers think about your brand is becoming more challenging. Consumers are overwhelmed with the noise and many available choices. Most successful brands, like Apple, Coca-Cola, and McDonald’s, have one thing in common: their connection with customers. These companies know how to successfully create personal or emotional attachment to stay top of mind with customers to make customers consider their brand. Similarly, every business wants to stay top of mind with...

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4 Ways Small Businesses Can Use Facebook Live

Facebook remains as the most influential social media site. This is because when it comes to engagement, video attracts views and shares enormously. Now, Facebook harnesses the power of video to allow people to go “live” and share on social media in a matter of seconds. Facebook Live is already becoming a hot medium for people who want to improve their social media engagement, especially entrepreneurs, small business owners and marketers. They see it as an opportunity to create a better brand experience, inspire and ignite their...

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Reasons Your Business Needs to Exhibit at Trade Shows

Small business owners might not immediately consider exhibiting at trade shows to grow their business.  The same is true for other businesses who are putting off trade shows in their marketing plan because of the cost, time, and process involved.  While it’s true that taking part in trade shows can involve preparing materials, training staff, traveling to the event itself and a lot more, they can have a major impact on your business and can be very profitable. Each year, thousands of trade show exhibits allow businesses to bring their...

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Powerful Triggers that Turn Leads into Customers

Technology, strategies, and techniques change rapidly; still what makes us humans tick will remain the same. Understanding precisely those triggers that drive action, influence and persuade customers is vital in expanding your business. Why? Because these are key factors that influence buying behavior. When you know those triggers, then you increase the chance of turning those leads into customers and boosting your conversion rates. Using Pain and Pleasure Points This one is based on the principle that people will pursue something for...

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Handling the Showrooming Challenge in Retail Stores

Consumers come over to your store and check your displays, but they’re not making a purchase. Instead, they use their smartphones to see if there’s a better price online. If they found a cheaper online retailer, they would leave your store and you’d lose a sale. This behavior is a growing trend among consumers. It is known as “showrooming,” wherein customers utilize the store as a “showroom” to check out products, compare prices or get information from the staff. In some cases, a customer can place an order from a...

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